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BEYOND RELEVANCE MUSINGS ON CHURCH, STRATEGY, AND CULTURE

BY RICHARD REISING

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RT @DailyKeller: “It is not the strength of your faith but the object of your faith that actually saves you.” Tue Jun 16 03:14:27 +0000 2015
RT @DailyKeller: “Truth without love is harshness; it may be right but you ignore it because of it's bite. Truth and love together transfor… Thu Apr 09 13:12:00 +0000 2015
RT @DailyKeller: Love is never primarily defined in the Bible as a feeling. At its foundation love is at least a commitment and a promise. Fri Mar 27 19:12:01 +0000 2015
RT @CSLewisDaily: “#Christianity, if false, is of no importance, and if true, of infinite importance, the only thing it cannot be is modera… Tue Nov 11 03:47:45 +0000 2014
First 5k ever. First selfie without my daughter. :) #secondrunselfie http://t.co/TNe5SK6w9q Sat Nov 01 15:25:31 +0000 2014
RT @DailyKeller: “Anxiety is a daily statement to God saying, ‘I don’t think you have my best interest in mind’.” Thu Oct 09 14:01:58 +0000 2014
RT @timkellernyc: The heart of the gospel is the cross, and the cross is all about giving up power. Wed Sep 17 00:58:27 +0000 2014
RT @CSLewisDaily: "I don’t believe that good work is ever done in a hurry." ~ The C. S. Lewis Bible Sat Sep 13 12:57:25 +0000 2014
RT @mattedmundson: Our captivity to teach should never take precedent over our capacity to learn. #traidcraftAGM14 Sat Sep 13 12:57:04 +0000 2014
RT @DailyKeller: “You don't fall into love. You commit to it. Love is saying I will be there no matter what.” Sat Sep 13 12:56:38 +0000 2014
Very excited to be asked to speak this coming Wednesday on "Marketing God's Way" at Gateway Church http://t.co/PVKc31cGWB Sat Sep 13 12:55:03 +0000 2014
RT @CSLewisDaily: I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everyth… Fri Sep 12 00:41:41 +0000 2014
RT @DailyKeller: “If you don’t preach like there are lost people present, there won’t ever be any.” Mon Aug 18 05:06:29 +0000 2014
RT @timkellernyc: Jonah stands as a warning that human hearts never change quickly or easily even when someone is being mentored directly b… Sat Aug 16 02:19:46 +0000 2014
RT @DailyKeller: “Putting our faith in Christ is not about trying harder; it means transferring our trust away from ourselves and resting i… Sat Aug 16 02:17:19 +0000 2014
In life, there are people you can count on to DO THINGS & people you can count on to GET THINGS DONE—how exactly do you describe the rest? Thu Jul 03 03:07:02 +0000 2014
Excited to share some unique principles on Kingdom Influence next week. Visit if you can. Gateway Church: http://t.co/hlsoLtg05i Fri Mar 28 18:54:21 +0000 2014
Oct 27 5:33 PM

A Pastor's Prescription for More Golf...

Oct 27 5:33 PM
Oct 27 5:33 PM

Following up on my last post, when you’re hanging with the masses, one thing you should keep in mind: they aren’t going to clearly say profound things about what drives them. People don’t normally talk in a straightforward manner about the real, deep-rooted issues that actually control their decisions about life or church—aka what they are really thinking. You’ve got to learn to interpret what you do get from them. The Mountain Dew Mandate (mingling with the masses) can be broken down into the following examples:


1. Your church normally reaches a lower-middle class crowd (good people, unpretentious, but just not the "Joneses") but many middle to upper-middle class people are moving into the community and you feel that God has called you to reach them. Mingling with the masses might just be having your leadership go out and play more golf. I’m serious! Of course they shouldn’t go out as a group together, but individually spending time with members of that crowd in a place where they are found to be comfortable. You want the country club group? You have to go where they are in order to learn from them. You might feel a little weird and awkward at first, but over time, you’ll feel more comfortable and gain much insight. If you listen long enough, they will reveal how to reach them.
2. Your church is mostly middle class and you really would like to be more effective in reaching a much lower class part of your area. Spending time with the masses might mean a couple of trips to the unemployment office. There you could observe and gain insight into their experience and viewpoint. Some other options could be spending time at stores you don’t normally go to. When you’ve done all of that, you’ll have an understanding of their mind-set and your target can be geared toward connecting with them.

This research is valuable in the concept of becoming as one to win one. You will gain more understanding by watching them in their element than you could by reading about them or asking them directly. You’ll understand their underlying struggles and victories. Mountain Dew didn’t read the book about their target audience—they wrote it from experience.

© Richard L. Reising



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Hear Richard Speak

10/04/2016
Gateway Conference
    -Southlake, TX

4/12/2016
UMC Pastoral Network
    -Dallas, TX

11/10/2015
International Conference
    -Fort Worth, TX

11/06/2015
UT Arlington - College of Business
    -Arlington, TX

10/26/2015
Wesley Foundation
    -Raleigh, NC

10/15/2015
Covenant Conference
    - Carrollton, TX

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