chances to hear richard
- Praise God
- Please be praying...
- What Every Church Needs to Know about Marketing: Final Thoughts: If you don't pass the people test, nothing else matters
- What Every Church Needs to Know about Marketing: Part 3: Marketing is about People
- What Every Church Needs To Know about Marketing: Part 2: Marketing is Everything
- Getting Your Current Members to Invite Friends
- Through the eyes of a visitor
- Encouraging progress
- Please be praying
- Bootstrap Faith
- Know Our Hearts?
- Seldom Read But Always Evaluated
- Creating an Experience
- The Bond Between Music and Design
- The Church Exposed
- The Value Principle
- The Nike Effect: Part II
- The Nike Effect: Part I
- Starting New This New Year
- Christmas Revelation from Charlie Brown
- The Video: Speaking Starbucksian
- And The Winners Are...
- The Video: A Treasure Hunt
- The Video: We're Not Like That Church Down The Street
- The Video: Signs of Neediness
- The Video: Death to Papyrus and Comic Sans!
- The Video: Inconsistent Artwork
- A Thanksgiving Thought
- The Video: The Culture Crime
- The Video: Reserved for Barista
- The Video: Real Men Love Java
- The Video: Marketing is more than you realize
- The Video: The purpose of the video.
- What If Starbucks Marketed Like the Church? A Parable.
- re-Branding on Momentum
Going Beyond Relevance
As the church has transitioned over the last few years to recognize its need for better communication, one of the largest buzzwords of choice has been the word “relevance.” It is a great and profound word. It implies a need to meet people where they are. It challenges us to know the latest of what the world consumes or frames their perspective. It is often the key to beginning a connection that can lead people to Christ. We love relevance.
Where my heart breaks is for the churches that have given themselves to the pursuit of relevance and lost their way from creating true change and leading more people deeper. There has been a sense that church success and relevance go hand in hand. While this correlation has often played true, simply put: being relevant is not enough. I have witnessed countless churches pursue relevance as an end all, only to find themselves "cool" but confounded in reaching people.
The truth is, there are many deeper issues behind church growth and the way we do things that factor into the church's success in reaching people. To be effective, a church has to be so much more than just relevant.
My desire is to bring these deeper dynamics of church to light. If we do not understand the real root of the issue, we’ve missed it all together. It is my passion to reveal the roots of church life that work hand in hand with relevance to produce long-term sustainable growth.
Perhaps to really understand my heart, read my first blog post... Why I Hate Blogging.