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Wednesday, January 20, 2010 9:12 AM

Target Marketing: Finding Your Focus

Wednesday, January 20, 2010 9:12 AM
Wednesday, January 20, 2010 9:12 AM

As a church, whom are you called to reach? …to be?

Once you get past the initial fear that many churches have about marketing, the next hurdle tends to be the discussion of target marketing. It sounds insane that we would target certain people and therefore exclude anyone from our pursuit. After all, Paul, our marketing guru-of-old, shared his heart about being “all things to all men.” (1 Cor 9:22) On his missionary journeys, it was incredible to see Paul’s ability to understand the needs and habits of different people groups and adapt his message to meet them right where they lived. He serves as our role model in his pursuit of all men. On the other hand, Paul considered himself called to be “an apostle to the gentiles.” (Rom 11:13). Sounds slightly targeted doesn’t it? How do we reconcile these two pursuits—to reach all and yet to focus only a segment?

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Wednesday, January 20, 2010 9:00 AM

What Every Church Needs To Know about Marketing

Wednesday, January 20, 2010 9:00 AM
Wednesday, January 20, 2010 9:00 AM

About twelve years ago God called my wife and I out of our comfortable, upwardly mobile lives in corporate marketing into a full-time pursuit of serving churches. At the time, to say that it was an uphill battle was an understatement. We left two executive level salaries and a new house that we had just built in Scottsdale, to sell our house and a car and move in with relatives just to make it. We saw our financial livelihood drop by 90%, while we were working hours and hours for churches that sometimes asked for everything for free. I did not blame them nor resent them, it was all they knew. We were a challenge to their status quo in every way. We were broke, passionate and completely insistent in our pursuit to help the church—who often times mistook us as an agent of hypocrisy.

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Monday, September 22, 2008 4:57 PM

Target Marketing (Part 2): Defining the Target

Monday, September 22, 2008 4:57 PM
Monday, September 22, 2008 4:57 PM

Taken from Ministry Today Magazine, September 2008
by Richard L. Reising

As church leaders, we are not necessarily taught to study and understand the variances between different people, different cultures and different mindsets. Perhaps it is seminary oversight, but I am amazed at how this inherent part of Paul’s ministry is not pounded into us. Not only was he able to “become as a Jew to win a Jew”, his letters to the Galatians showed us he had a handle on their struggles, lifestyle bents and mindsets—yet, they were clearly different than what he was able to see in Corinth or Ephesus. Paul was able to distinguish lifestyle patterns in people that they did not see in themselves. This is a developable gift that made Paul much more than a preacher—he was a reacher. He reached people below the surface, right where they lived. And as a result of his tremendous passion and traveling exposure, he was able to understand the variances between people types and use it to help them see Christ.

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Monday, August 18, 2008 12:40 PM

Through the Eyes of a Visitor: A Case for Church Signage

Monday, August 18, 2008 12:40 PM
Monday, August 18, 2008 12:40 PM

Taken from Religious Product News Magazine, May 2008
by Richard L. Reising

Take with me, if you will, a walk through your church using the eyes of a first-time visitor. Let’s make him (Steve, for example) a first-time visitor that was especially courageous and made his way to church one Sunday morning completely by himself. He makes his way into the parking lot by his best-guessed method then stares for just a second at the myriad of entry points that face him. Steve, of course, does not stare long as he does not wish anyone to recognize him as “an outsider”.  Of course, at “our” church, he does not need to worry about that, but unfortunately Steve does not know that.

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Wednesday, August 13, 2008 12:41 AM

Target Marketing: Finding Your Focus

Wednesday, August 13, 2008 12:41 AM
Wednesday, August 13, 2008 12:41 AM

by Richard L. Reising

As a church, whom are you called to reach? …to be?

Once you get past the initial fear that many churches have about marketing, the next hurdle tends to be the discussion of target marketing. It sounds insane that we would target certain people and therefore exclude anyone from our pursuit. After all, Paul, our marketing guru-of-old, shared his heart about being “all things to all men.” (1 Cor 9:22) On his missionary journeys, it was incredible to see Paul’s ability to understand the needs and habits of different people groups and adapt his message to meet them right where they lived. He serves as our role model in his pursuit of all men. On the other hand, Paul considered himself called to be “an apostle to the gentiles.” (Rom 11:13). Sounds slightly targeted doesn’t it? How do we reconcile these two pursuits—to reach all and yet to focus only a segment? 

Read more
Friday, August 1, 2008 12:42 PM

Give us a sign!

Friday, August 1, 2008 12:42 PM
Friday, August 1, 2008 12:42 PM

Taken from Church Executive Magazine, February 2008
by Richard L. Reising

One of the greatest challenges found within the church is the ability to process our own churches from outsider perspectives. Our denominations, church buildings and websites all say something to a visitor about what we value. Guess what? So does our signage. And quite poignantly, it actually says something to visitors about how much we value them. Too often, it says, "Sorry visitor, this church is just for people who already know their way around." Sometimes it says, "We only had the plans and resources to put up the walls, not to guide you through them." Or perhaps, "We are scrappy and less professional than your children's elementary school. Each room has its own sign style, depending on what decade it had our attention."

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Wednesday, July 2, 2008 12:44 PM

The Power and Problem with Church Branding

Wednesday, July 2, 2008 12:44 PM
Wednesday, July 2, 2008 12:44 PM

Taken from Religious Product News Magazine, May 2007
by Richard L. Reising

What if you could change the way people saw your church? What if you could give it the kind of extreme makeover that would make a new generation take notice and knock on your door? Could you, by communication build a bridge towards a new you? Most assuredly. Can you do it without internally embodying the relevance that your design emanates? Most assuredly not.

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Wednesday, June 4, 2008 12:45 PM

Getting Your Current Members to Invite Friends

Wednesday, June 4, 2008 12:45 PM
Wednesday, June 4, 2008 12:45 PM

Taken from Pastors.com Article, May 2006
by Richard L. Reising

Here's a truism: people that have had a life-changing experience with God want others to find God in a life-changing way. This is surely true. It is also true that most people that sat in church pews last year never invited one single person to their church. So what is the disconnection?

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Friday, May 30, 2008 12:46 PM

Preparing Your Church for Greater Growth

Friday, May 30, 2008 12:46 PM
Friday, May 30, 2008 12:46 PM

by Richard L. Reising

Have you ever wondered why some churches have existed without an ounce of growth for ten years, where in the same community other churches have multiplied over 10 times within 12 months? Have you ever questioned why?

The mystery of church growth has eluded us far too long.

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Monday, May 5, 2008 12:46 PM

Branding: The next level in effective church communication

Monday, May 5, 2008 12:46 PM
Monday, May 5, 2008 12:46 PM

by Richard L. Reising

What is branding? Take a piece of iron, shape it through fire and toil and place it on the raw flesh of an animal. That’s branding. It’s a pretty painful process. So is branding your church. However, in both cases, it leaves an indelible impression that deepens a sense of belonging and sets one apart.

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