- Praise God
- Please be praying...
- What Every Church Needs to Know about Marketing: Final Thoughts: If you don't pass the people test, nothing else matters
- What Every Church Needs to Know about Marketing: Part 3: Marketing is about People
- What Every Church Needs To Know about Marketing: Part 2: Marketing is Everything
- Getting Your Current Members to Invite Friends
- Through the eyes of a visitor
- Encouraging progress
- Please be praying
- Bootstrap Faith
- Know Our Hearts?
- Seldom Read But Always Evaluated
- Creating an Experience
- The Bond Between Music and Design
- The Church Exposed
- The Value Principle
- The Nike Effect: Part II
- The Nike Effect: Part I
- Starting New This New Year
- Christmas Revelation from Charlie Brown
- The Video: Speaking Starbucksian
- And The Winners Are...
- The Video: A Treasure Hunt
- The Video: We're Not Like That Church Down The Street
- The Video: Signs of Neediness
- The Video: Death to Papyrus and Comic Sans!
- The Video: Inconsistent Artwork
- A Thanksgiving Thought
- The Video: The Culture Crime
- The Video: Reserved for Barista
- The Video: Real Men Love Java
- The Video: Marketing is more than you realize
- The Video: The purpose of the video.
- What If Starbucks Marketed Like the Church? A Parable.
- re-Branding on Momentum
Thanks again for praying for us. Michele is improving and I am getting back in the saddle. Here's another article for the moment... Taken from an article I wrote for Pastors.com, May 2006
Here's a truism: people that have had a life-changing experience with God want others to find God in a life-changing way. This is surely true. It is also true that most people that sat in church pews last year never invited one single person to their church. So what is the disconnection?
I think one of the biggest disconnects we have in the church is that, as leaders, we often forget what it was like to go to church for the very first time. The intimidation factor for a lone visitor in a new church is simply huge. But it is nowhere close to the stress and vulnerability that is put on a churchgoer who invites a visitor. All inviters put their reputations on the line every time they invite someone to church. You can rest assured that your church members will not invite someone if they do not expect a positive outcome. And most of the time, that's why one church isn't growing and the church around the corner is. It has led us to say that "People are not ashamed of Christ, they are ashamed of their church." Ouch!
I asked a young friend how he was enjoying his church; he admitted that he loved it but was bothered by the fact that the church wasn't growing. I asked him why it wasn't growing; he acted bewildered and said, "I have no idea."
"Yes, you do," I challenged him. "You know why it's not growing."
After a silence, I asked, "When was the last time you invited someone?"
"Well, it's been a long time," he said ashamedly.
"Why don't you invite people?"
He shuffled his feet and said, "I don't know."
"Yes, you do," I said. "The reason you don't invite people is the same reason why your church is not growing."
I could tell that bells went off on the inside. He responded, "Yeah, I know why." He had known it all along. He just had never connected the dots between the challenges of inviting people and overall church growth.
It might be simple. A congregant might be embarrassed about the church decorations, the woman who shouts from the back of the church, the inexplicably deep or dry sermons or the pastor telling jokes about his wife. The harder it is to invite people, the more challenging church growth is.
You see, I knew my friend loved God and wanted others to experience Christ's love. Unfortunately, most people are not intimidated about being Christians; they are intimidated about inviting people to their church.
The simple truth is that if an invitation is hard to make, for whatever reason, fewer people will be invited. The battle for growth is first fought in the hearts of churchgoers who want to better the lives of those around them. This is actually the desire of the vast majority of churchgoers.
I cannot say this emphatically enough-all true Christians want other people to become Christians. It is planted in them when Christ is planted in them. This means if your church has to beg, push, cajole, offer incentives, or even just remind people to invite others, it is a telltale sign that, for whatever reason, they do not believe the ministry that takes place will make a successful connection with the people they would invite.
This is where the rubber hits the road. Is your church connecting with your community? The main link is through your congregation, and if they think you're not connecting, you won't.
It is no wonder Paul challenged us in advance to "become as one to win one." The ability to relate to our communities and church growth go hand in hand. When a ministry can successfully relate to the people in its congregation in a way that reassures them that their guests will be connected with, the churchgoers will be willing to invite others because they know it will relate to those they invite.
By analyzing the temptations and challenges associated with inviting people to church, we found the following to be true. If a churchgoer can answer these questions positively, then inviting friends and family will not only be easy, it will become a lifestyle. The church will explode with growth! As a side note, my guess is that none of these topics would ever show up on a visitor survey. They require us to look closely in the mirror, as even our closest allies would have a hard time advising us of some of these issues.
- Will my friend feel welcomed?
Principle: Hospitality-The atmosphere, nomenclature, and style of service should be inviting and not intimidating to the unchurched.
- Will my friend fit in?
Principle: Comfort and Compatibility-Like it or not, invitations and visitor comfort decrease when social or cultural gaps exist.
- Can I feel confident that I know how the service will turn out?
Principle: Consistency-People need to know what to expect, because they will invite accordingly.
- Will my friend get something out of it?
Principle: Relevance-The message should be relevant and powerful for people at all spiritual levels.
- Will my friend understand it?
Principle: Understanding-Jesus taught through practical illustrations. The songs and message should be understandable for people at all spiritual levels.
- Will anything that could seem strange to the unchurched be explained through Scripture?
Principle: Sensitivity-Scriptural actions should be carried out with clarity and considerate explanation.
Having said all this, I am convinced of one thing. If members walk out of your service saying, "I wish my unchurched friend had been here," they will start to think about inviting their friend. If a member walks out of your service three weeks in a row and says every time, "I wish my unchurched friend would have heard that," nothing will stop that member from dragging that friend through your doors. The challenging thing is that often, when members walk out of churches, the only thing they can say is, "I wish my other church friends would have heard that."
It's time to evaluate. Are we creating an atmosphere that fosters growth or are we just ministering unto ourselves?
Thanks again for praying for my wife during this challenging time. I have some new ideas I will be posting on soon. In the meantime, take a gander at an article I wrote last year for Religious Product News...
Take with me, if you will, a walk through your church using the eyes of a first-time visitor. Let’s make him (Steve, for example) a first-time visitor that was e specially courageous and made his way to church one Sunday morning completely by himself. He makes his way into the parking lot by his best-guessed method then stares for just a second at the myriad of entry points that face him. Steve, of course, does not stare long as he does not wish anyone to recognize him as “an outsider”. Of course, at “our” church, he does not need to worry about that, but unfortunately Steve does not know that.
Signage sets the foundation
Steve might be wealthy—he might be struggling—he might be getting along just fine, but a door in his heart has opened and he is willing to step within our doors to see if what we claim is true. What is his single greatest need in life at this moment? Direction. As Christians, we know that direction comes from God (through us) and leads to God (through Christ). But there is an even more practical direction that he needs. He needs to know where to enter—where to take his children—where to visit the restroom.
Sorry for being so direct, but as institutions that have been given a mandate for providing direction to a lost world, our churches lag dramatically behind when it comes to providing direction within our four walls.
Visitors are not supposed to feel like an imposition. They are our guests. They deserve our forethought, our care and direction. Greeters are important but can never replace a sign that gives direction to the restroom from someone exiting the service. Signage is a part of your fundamental infrastructure for acclimating people—helping them feel comfortable and at home.
Ask yourself this, “Is my church built to make visitors, like Steve, feel as if you thought of everything for them, or does it make them feel as if they are an afterthought—uninvited to the party?”
Signage can be so much more
When you walk in Starbucks and see their latest graphic on the iron stand, or when you see the light-post banners lining the entry at Disney World, two things are happening that you are likely to miss. One, your expectation level for what is being offered goes up, and two, subconsciously, you are ascribed value by them and you begin to feel all the more welcomed. Just like the “happy birthday” sign strung across your living room doorframe, or the “welcome home” signs at the airport for the soldiers returning from war. Signage tells people they are valuable. It is a deep thing that you rarely recognize, but once you notice it, is it any wonder you are polarized to be a part of it and want to make it a part of you? Great signage simply does that.
Steve also notices something we forgot about: style. The style and quality of your signage also gives him a window into the mind of your church. The decade it was designed in tells him a quick anecdote—the timeframe the church was at its high-water mark. Subconsciously, to the visitor it says, “This style reflects the year the church was most outwardly-focused and financially sound.” To harness this reality for our benefit, we need smart signage solutions that are able to adapt to changes in style. Furthermore, smart churches will use their signage to reinforce the growing spirit of their brands—the essence of who they are as a church. It ultimately becomes part of your intangible asset list that makes visitors respect you all the more and regulars inherently more proud to belong to your church.
Ask yourself this, “Does our signage attract and tell the story that we are a church for “today”—or does it indicate that we are the church from a time gone by?”
My friends, signage welcomes, it enhances a sense of belonging and it indicates the standards of your vision. It is an intangible with great effect. It is the starting point to providing Steve with the direction he needs. If done well, it might even lead him and your whole church towards your vision. “Write the vision and engrave it so plainly upon tablets that everyone who passes may [be able to] read [it easily and quickly] as he hastens by.” Habakkuk 2:2 (Amplified)
Just want to say "Huge thanks!!!!!" for all those who have been prayng for us as my wife has had a recent stroke. We are out of the hospital now and back at home. She is recovering well and they are saying that there should be no long term damage as a result of the recent episode. Thanks again for being the Body of Christ and rallying around us through this time. It is a beautiful thing when we come together. To God be the glory for the things He has done! I'll get back in the swing of things here shortly. Thanks again for all. God is good... :) Blessings, R