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What If Starbucks Marketed Like the Church? A Parable.
Have you ever tried really hard to make a point and when people say they get it, you are just not sure they do? Sometimes it takes us seeing our world through new eyes--something that it is hard to do as believers. Sometimes a little bit of juxtaposition does the trick.
We made this video because we sometimes struggle in helping churches to truly understand the disconnection between how we do things and the people we’re trying to reach. Our thought was to showcase the visitor experience in a completely different context and in doing so, we might help churches realize how they might actually comes across to the world we are called to reach.
Sometimes it takes seeing something in a different light to really get it. With this thought, my team and I made a little video called “What if Starbucks Marketed Like the Church? A Parable.”
We hope you like it and share it with others. Come back soon or subscribe to our feed to get more insiders notes on the video. We'll have fun breaking it down together.
What if Starbucks marketed like the church?
A Parable
Published on Friday, November 7, 2008 @ 4:31 PM CST
2 comments
- 7/29-7/31 Echo Media Conference
Mike Watkins
Great video! Made me laugh, made me sad. Time to get back to the basics of incarnational ministry.
Posted on Sat, Feb 28, 2009 @ 3:11 AM CST
Scott Nellis
Very timely, very poignant. Satire at its best. It will cause Christians to reexamine the way we do "church," in order to reach others more effectively.
Posted on Thu, Apr 16, 2009 @ 12:56 PM CST