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The Value Principle

A marketing professor holds an item up in the air and asks his class, “what’s this item worth?” His students suggest one dollar, ten dollars, three hundred, and so on. The professor’s response surprises them. “Well, you’re all wrong.” He sees the class show their frustration and finally says, “The item is worth whatever someone will pay me for it.” He then explains to them that this is universally true with any product.

Make sense? It’s like when you hear someone say “All you’re paying for in that product is the name.” An expensive car, a set of golf clubs, a purse, or cosmetics—we try to justify these purchases but most of the time we’re buying the name or the style. Sometimes the product truly is different and really more valuable but sometimes it’s just the packaging that gets us. Sometimes it’s the sense of belonging.

So here’s my question… what do people perceive about the worth of your church? How much are they willing to “pay” for the product? In their minds, is church worth not sleeping late on a Sunday morning? Now, remember, man looks on the outside, so they don’t always see the amazing product that we’re actually providing—they think they are paying for the package that it’s coming in. How do we make church valuable to them?

Published on Friday, February 13, 2009 @ 2:23 PM CDT
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