chances to hear richard
- Strategic Church Event & Leaders Forum (UK) March 2012
- En-thuse (UK) March 2012
- The Alpha Summit February 2012
- C.I.C. Training Camp February 2012
- Elevate Conference October 2011
- Kingdom Agenda Conference October 2011
- Plus Pastors' Conference (Medellin, Colombia) June 2011
- Moody Pastors' Conference May 2011
- Re-Focus May 2011
- LEAD March 2011
- En-Thuse November 2010
- MinistryCom October 2010
- NACBA July 2010
![]()
2012
2011
2010
November
June
May
April
February- Praise God
- Please be praying...
- What Every Church Needs to Know about Marketing: Final Thoughts: If you don't pass the people test, nothing else matters
- What Every Church Needs to Know about Marketing: Part 3: Marketing is about People
- What Every Church Needs To Know about Marketing: Part 2: Marketing is Everything
January
2009
December
September
August
July
June
May- Getting Your Current Members to Invite Friends
- Through the eyes of a visitor
- Encouraging progress
- Please be praying
April
March- Bootstrap Faith
- Know Our Hearts?
- Seldom Read But Always Evaluated
- Creating an Experience
- The Bond Between Music and Design
February- Christianese
- The Church Exposed
- The Value Principle
- The Nike Effect: Part II
- The Nike Effect: Part I
January
2008
The Church Exposed
During my travels serving churches, I’ve noticed that very few churches have a balanced response to what is a core facet of a healthy church: exposure. Exposure is critical to understanding who you are as a church and finding your way. And while I know that there are some church "hermits" out there, there are just as many church "followers" to ensure that there are large crowds on each side of “the exposure ditch.”
Let's start with the underexposed church. These are churches that rarely expose themselves to the world outside their walls; or have limited knowledge as to what’s out there in their own community. Their pastors are so busy that they tend to only rely on their denomination or a few "model" churches to provide insight into how church is done. By not being exposed to other churches in your community and what they are doing, you probably don’t fully understand who you are in the context of your community and you won’t have a sense of how your community perceives you. In order to fully understand God’s will for your church, you have to be exposed to what He’s doing in other churches. This helps your church see the role it can more effectively play in the bigger picture of what God is doing in your community.
For this church, make a point to visit churches that do not match your flavor. Visit growing churches and struggling ones. Do not judge them. Ask yourself, "Why do these church-goers like this? Why is this church successful? Who is not attending this church and why?" In order to get away from your own church on a Sunday, some pastors might have to commit hard to taking a break. It is difficult to take a break if you and your church are not in the habit. Let me challenge you that every church leader needs an exposure break--an opportunity to see others fighting the same "good fight" they are fighting. I challenge you to trust God by stepping out of the pulpit and stepping into someone else's back row. It will enhance your perspective in so many ways.
The other side of the ditch is the church that is overexposed. These churches tend to chase whoever they feel is the most exciting at the moment. They spend so much time following trailblazing churches, they end up constantly changing what they do to match what they think the most innovative churches are doing. The end result is that these overexposed churches never really gain a sense of who "they" are and don’t fully understand who God’s called them to be. They read tons of blogs, get tons of direct mail, and listen to tons of podcasts. They are always looking for the "silver-bullet" that’s going to create success. They end up becoming puppets to church fads--and while they can spout out a who's who list of popular Christianity, they never take a hard, inward look at who they are and let God show them how to commit to who they are supposed to be for their community.
I want to challenge that it’s critical as church leaders that we get exposure to what God’s doing in other churches. But it’s also critical after seeing what God’s doing in other churches, that we come back and ask the question, “who are we and how can we learn from this exposure to execute better on who God has called us to be?” As a result we can use exposure to understand ourselves better, communicate our unique DNA more effectively and become more deliberate; instead of constantly reinventing ourselves.
What do you do to ensure you are properly exposed?
Published on Monday, February 23, 2009 @ 10:31 AM CDT
3 comments









Steve Orris
Wow, you nailed it. I've been involved in churches at both ends of this and the lack of balance hurts in ways we may never know.
Posted on Mon, Feb 23, 2009 @ 11:01 AM CST
Phillip Ridlen
Sometimes I feel like all the churches in a particular area are a bunch of junior high students. There are the popular ones, and most of the other churches try to be just like them. But every once in a while, a church steps outside the boundaries of what defines "church." They truly take a new perspective; one that is designed to meet a need rather than to be popular.
On a different angle, it's also important to have enough exposure to the community at large (not just other churches) to know what needs are out there to be met.
Posted on Tue, Feb 24, 2009 @ 9:38 PM CST
Josiah Faas
Good write.
Posted on Wed, Feb 25, 2009 @ 8:52 PM CST