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Learn more about my journey in church and marketing.
Have you ever wondered... What if Starbucks marketed like the church?
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BEYOND RELEVANCE MUSINGS ON CHURCH, STRATEGY, AND CULTURE

BY RICHARD REISING

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Excited to share about Dealing w/ Adversity @GatewayPeople's Equip Leadership Session on 4/3. Hope to see you there! http://t.co/orlg76trkQ Fri Mar 22 19:40:19 +0000 2013
@dcide2win2day I don't think so. It's available at amazon, iTunes and the like though. Thanks for the encouragement! Mon Mar 11 23:54:28 +0000 2013
Thankful to share my passion for church marketing with the ChurchNext.tv community. Check out the interview on http://t.co/7yOfGFSgVF Mon Mar 11 19:08:13 +0000 2013
I know people who are very happy and positive and they don't necessarily have a better life than I do, they just have a better attitude. hmm Wed Jan 30 19:22:03 +0000 2013
RT @ArtistryLabs: The Perpetua Media Platform pre-launch is here! Manage and share your media from one unique platform. http://t.co/zqcO ... Tue Oct 23 19:25:06 +0000 2012
In order to have proactive time, you have to cut reactive ties. Thu Oct 18 17:32:23 +0000 2012
Join me tomorrow and Wednesday at Elevate Conference! I'll be speaking a few times throughout the conference. http://t.co/eBcbQ38i Mon Oct 08 22:33:20 +0000 2012
RT @dcide2win2day: @richardreising leadership class last night was awesome!! I appreciate your message and the passion you have for the ... Mon Oct 08 17:26:59 +0000 2012
@dcide2win2day Huge thanks for the encouragement! Mon Oct 08 17:26:51 +0000 2012
I just accidentally survived 24 hours without my iPhone. Very taxing, complicated, frustrating, enlightening and peaceful! Fri Oct 05 16:11:16 +0000 2012
Huge thanks to the group at the @GatewayPeople leadership event last night! Had a blast! Thu Oct 04 14:11:42 +0000 2012
Got some really exciting stuff to share about vision @GatewayPeople's Equip Session Wed night. Hope to see you there! http://t.co/xzklGbu0 Mon Oct 01 15:03:57 +0000 2012
Excited about covering How to Convert Your Vision into Reality @ Gateway's Equip Leadership Session, Oct. 3. Register @ http://t.co/KJjlxF3J Wed Sep 26 15:24:23 +0000 2012
Joining @dean_seddon_uk for Strategic Church Leadership Forums in Manchester & Portsmouth 3/24 & 3/31! For info: strategic@deanseddon.co.uk Thu Mar 15 21:36:07 +0000 2012
Excited to join my good friend Matt Edmundson @enthusevision at En-thuse in Liverpool this month. Care to join us? http://t.co/PvZFOS9f Fri Mar 09 23:54:50 +0000 2012
When you stop working to position yourself, God will start working to position you. Thu Mar 08 17:33:44 +0000 2012
Please be praying for my wife as she goes in for intestinal and gallbladder removal surgery in the morning. Thanks!!! Fri Nov 19 01:03:51 +0000 2010
My twitter page has dust on it. Excited about speaking at http://www.en-thuse.com/ next week in Liverpool. Wed Nov 03 03:20:31 +0000 2010
@Stevefogg is giving away a copy of Church Marketing 101 http://bit.ly/b7nslp this week on his blog Tue Jul 06 16:02:05 +0000 2010
Apr 07

Losing Them Out the Back

Apr 07
Apr 07

A factor that is often overlooked by church staff, but one of the most important to a visitor at church, is the Children/Student Ministry. What visitors want to see from Children’s Ministry and the Nursery is twofold—security and genuine care. If their kids have fun, that is the cherry on top. When they drop their kids off, they’re seeking a strong sense that their child will be safe, warmly and sincerely accepted, and seen as an individual child. They want to hear you say their child’s name and see you help the child become part of the group. To them, their child is not just another kid. It’s their kid. They want them to feel special and it speaks volumes if you make them feel that way…but even louder if you don’t.

Not too long ago, I asked some friends who had been looking for a new church how the hunt was going. They responded with how much they loved the ministry of a particular church, but were completely disturbed by how their young children were treated. When they would drop their children off, it was extremely difficult to get the attention of the teacher, and when they finally did, the children were checked in without a smile and “mushed” into the herd. This happened for several weeks in a row, and the same routine happened each time at pickup—only the teacher was not the only one without a smile…the children were equally discontent.

While the pastor preached his heart out and ministry was catered for them, these visitors—who were sure to become workers in the church—could not let their children grow up in that environment. They moved on.

What do your Children Ministries say about you as a church? How are you ensuring that the standards you have in your pulpit clearly exist in other parts of your church?

6 comments

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Andy Wood

Great reminder. In a world of helicopter parents and a world that comes at our kids with a multi-billion-dollar budget, churches can profit greatly with the kinds of things that are free, but priceless.

How much does it cost to give a warm smile or appropriate gentle touch? Nothing. But the benefits to everybody are priceless.

Posted on Tue, Apr 7, 2009 @ 11:23 AM CST

JD

As the fahter of 3 young girls I could not agree more with this post. Our family has recently moved, so we were lookiing for a new church. The church we are now going to made a great effort with our kids. They were including in all the things that the other kids were doing. In fact the first people to ask if we would be placing membership were the teachers of kid's classes.

Posted on Fri, Apr 10, 2009 @ 3:14 PM CST

Tiffany white

I like this post and it helps to look at how we do childrens ministry. I will share this with our children's director.

Posted on Fri, Jul 20, 2012 @ 5:00 PM CST

Richard Reising

Tiffany,
Huge thanks for the encouragement!

Richard

Posted on Wed, Jul 25, 2012 @ 9:39 AM CST

Dee B

Thank you, very useful article as a church planter for the first time, much needed advice.

Posted on Fri, Oct 12, 2012 @ 11:09 PM CST

Richard Reising

Great! So glad to be of help. If you have any questions or need additional advice along the way, drop me a line. I'd be happy to help in any way I can. Blessings!

Posted on Mon, Oct 15, 2012 @ 2:32 PM CST

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