• 1
  • 2
  • 3
Learn more about my journey in church and marketing.
Have you ever wondered... What if Starbucks marketed like the church?
The book that started a movement; get your copy of ChurchMarketing 101.
BEYOND RELEVANCE MUSINGS ON CHURCH, STRATEGY, AND CULTURE

BY RICHARD REISING

Follow Richard on Twitter
RT @DailyKeller: “It is not the strength of your faith but the object of your faith that actually saves you.” Tue Jun 16 03:14:27 +0000 2015
RT @DailyKeller: “Truth without love is harshness; it may be right but you ignore it because of it's bite. Truth and love together transfor… Thu Apr 09 13:12:00 +0000 2015
RT @DailyKeller: Love is never primarily defined in the Bible as a feeling. At its foundation love is at least a commitment and a promise. Fri Mar 27 19:12:01 +0000 2015
RT @CSLewisDaily: “#Christianity, if false, is of no importance, and if true, of infinite importance, the only thing it cannot be is modera… Tue Nov 11 03:47:45 +0000 2014
First 5k ever. First selfie without my daughter. :) #secondrunselfie http://t.co/TNe5SK6w9q Sat Nov 01 15:25:31 +0000 2014
RT @DailyKeller: “Anxiety is a daily statement to God saying, ‘I don’t think you have my best interest in mind’.” Thu Oct 09 14:01:58 +0000 2014
RT @timkellernyc: The heart of the gospel is the cross, and the cross is all about giving up power. Wed Sep 17 00:58:27 +0000 2014
RT @CSLewisDaily: "I don’t believe that good work is ever done in a hurry." ~ The C. S. Lewis Bible Sat Sep 13 12:57:25 +0000 2014
RT @mattedmundson: Our captivity to teach should never take precedent over our capacity to learn. #traidcraftAGM14 Sat Sep 13 12:57:04 +0000 2014
RT @DailyKeller: “You don't fall into love. You commit to it. Love is saying I will be there no matter what.” Sat Sep 13 12:56:38 +0000 2014
Very excited to be asked to speak this coming Wednesday on "Marketing God's Way" at Gateway Church http://t.co/PVKc31cGWB Sat Sep 13 12:55:03 +0000 2014
RT @CSLewisDaily: I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everyth… Fri Sep 12 00:41:41 +0000 2014
RT @DailyKeller: “If you don’t preach like there are lost people present, there won’t ever be any.” Mon Aug 18 05:06:29 +0000 2014
RT @timkellernyc: Jonah stands as a warning that human hearts never change quickly or easily even when someone is being mentored directly b… Sat Aug 16 02:19:46 +0000 2014
RT @DailyKeller: “Putting our faith in Christ is not about trying harder; it means transferring our trust away from ourselves and resting i… Sat Aug 16 02:17:19 +0000 2014
In life, there are people you can count on to DO THINGS & people you can count on to GET THINGS DONE—how exactly do you describe the rest? Thu Jul 03 03:07:02 +0000 2014
Excited to share some unique principles on Kingdom Influence next week. Visit if you can. Gateway Church: http://t.co/hlsoLtg05i Fri Mar 28 18:54:21 +0000 2014
Oct 20

The Aerobics Effect

Oct 20
Oct 20

Everyone who knows me knows I’m a thinker. My brain is constantly going and you can always tell by the look on my face. My mind often wonders over to really random and sometimes bizarre things like aerobics. I am a little overweight--depending I guess on which city I am in. In Paris, I was the fattest guy on the street. At home in Dallas, I feel pretty good about myself. When I was faced with the dilemna of getting back in shape, the risk of showing up for the wrong class struck me--maybe not too unlike what people feel when they decide they need to be in church for the first time in a long while.

At my gym, I was pleased to find separate classes for beginnners, intermediate and advanced. What a novel concept. What if we could do that in church? Wouldn't that remove a lot of intimidation for the visitor?  Wouldn't it be the goal to reach someone where they currently were and progress them to the next level or class?

Is that not a mirror of the Gospel? That Jesus meets us right where we are but does not stop challenging us to grow? Step by step. faith by faith. Precept upon precept.

How lousy would I feel if I walked into a "one size fits all" aerobics class and could not keep up? Would I come back? No way.

As a pastor, I am sure you are wishing you could just have different services: for beginners, intermediates and advanced Christians. Many churches are actually doing that. Different services are casting nets at different levels. But suppose you can't do that and you were left with one "class" to teach all levels. How would you connect with the spiritually "unfit" and still challenge the advanced crowd?

Ok, imagine that you are an aerobics instructor. I know, I know…it’s a stretch (pun intended). But seriously, imagine if you were an instructor who held regular workout classes and wanted to see growth—meaning, more people working out and being pushed to the next level, but you had to train them all in one class.

So how would you hold your class? If you cared about the people, you would start by explaining all the aspects of the class and communicating that beginners should not feel obligated to overdo; nor feel intimdated if they cannot follow along. You would make sure there were some "light" exercises just for them. You would let them know they are welcomed and give them grace to join in at their own pace. You wouldn’t just yell at everyone. You wouldn’t tell them that they are not doing a good enough job—people would feel terrible about their progress and not return. Your heart is to see people move up the highest level, but that is done one affirmed step at a time.

If Jesus was an aerobics instructor, I’m pretty sure that’s how He would do it. (By the way, I think He would be the best aerobics instructor ever). Seriously. What do you think?

© Richard L. Reising

0 comments

« back

Post Comments

Hear Richard Speak

10/04/2016
Gateway Conference
    -Southlake, TX

4/12/2016
UMC Pastoral Network
    -Dallas, TX

11/10/2015
International Conference
    -Fort Worth, TX

11/06/2015
UT Arlington - College of Business
    -Arlington, TX

10/26/2015
Wesley Foundation
    -Raleigh, NC

10/15/2015
Covenant Conference
    - Carrollton, TX

Artistry Labs

©2017 Artistry Labs. All Rights Reserved.