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Learn more about my journey in church and marketing.
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BEYOND RELEVANCE MUSINGS ON CHURCH, STRATEGY, AND CULTURE

BY RICHARD REISING

Follow Richard on Twitter
RT @DailyKeller: “It is not the strength of your faith but the object of your faith that actually saves you.” Tue Jun 16 03:14:27 +0000 2015
RT @DailyKeller: “Truth without love is harshness; it may be right but you ignore it because of it's bite. Truth and love together transfor… Thu Apr 09 13:12:00 +0000 2015
RT @DailyKeller: Love is never primarily defined in the Bible as a feeling. At its foundation love is at least a commitment and a promise. Fri Mar 27 19:12:01 +0000 2015
RT @CSLewisDaily: “#Christianity, if false, is of no importance, and if true, of infinite importance, the only thing it cannot be is modera… Tue Nov 11 03:47:45 +0000 2014
First 5k ever. First selfie without my daughter. :) #secondrunselfie http://t.co/TNe5SK6w9q Sat Nov 01 15:25:31 +0000 2014
RT @DailyKeller: “Anxiety is a daily statement to God saying, ‘I don’t think you have my best interest in mind’.” Thu Oct 09 14:01:58 +0000 2014
RT @timkellernyc: The heart of the gospel is the cross, and the cross is all about giving up power. Wed Sep 17 00:58:27 +0000 2014
RT @CSLewisDaily: "I don’t believe that good work is ever done in a hurry." ~ The C. S. Lewis Bible Sat Sep 13 12:57:25 +0000 2014
RT @mattedmundson: Our captivity to teach should never take precedent over our capacity to learn. #traidcraftAGM14 Sat Sep 13 12:57:04 +0000 2014
RT @DailyKeller: “You don't fall into love. You commit to it. Love is saying I will be there no matter what.” Sat Sep 13 12:56:38 +0000 2014
Very excited to be asked to speak this coming Wednesday on "Marketing God's Way" at Gateway Church http://t.co/PVKc31cGWB Sat Sep 13 12:55:03 +0000 2014
RT @CSLewisDaily: I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everyth… Fri Sep 12 00:41:41 +0000 2014
RT @DailyKeller: “If you don’t preach like there are lost people present, there won’t ever be any.” Mon Aug 18 05:06:29 +0000 2014
RT @timkellernyc: Jonah stands as a warning that human hearts never change quickly or easily even when someone is being mentored directly b… Sat Aug 16 02:19:46 +0000 2014
RT @DailyKeller: “Putting our faith in Christ is not about trying harder; it means transferring our trust away from ourselves and resting i… Sat Aug 16 02:17:19 +0000 2014
In life, there are people you can count on to DO THINGS & people you can count on to GET THINGS DONE—how exactly do you describe the rest? Thu Jul 03 03:07:02 +0000 2014
Excited to share some unique principles on Kingdom Influence next week. Visit if you can. Gateway Church: http://t.co/hlsoLtg05i Fri Mar 28 18:54:21 +0000 2014
Jan 19 11:01 AM

The Canaan Effect

Jan 19 11:01 AM
Jan 19 11:01 AM

A couple of years ago, I had the honor of visiting the Democratic Republic of Congo in West Africa and addressing about twenty-five hundred native pastors. I was completely humbled by the opportunity to speak to them and totally unsure how I might explain exactly what it is that I do. A “marketing executive with a passion for churches” might connect with a few, but honestly, I wasn’t sure they would understand well enough for me to gain and hold their attention.

Then I remembered Joshua and Caleb and the team of spies who were sent ahead to check out Canaan. I talked about this story to the pastors, focusing on how they analyzed and calculated and researched the Canaanites. They brought their report to Moses and the Israelites. “Let us go up at once and take possession, for we are well able to overcome it” (Numbers 13:30).

As I dug deeper, I discovered something pretty cool. The instructions that Moses gave to Joshua and Caleb sounded so familiar to me. It was what we call market research, demographics, and psychographics today. Moses told them:

"See what the land is like, and whether the people who live in it are strong or weak, whether they are few or many. How is the land in which they live, is it good or bad? And how are the cities in which they live, are they like open camps or with fortifications? How is the land, is it fat or lean? Are there trees in it or not? Make an effort then to get some of the fruit of the land." (Numbers 13:18-20).

Research still proves critical in knowing how to take the land for God. I shared this message with the Congolese pastors and explained that I am like Joshua and Caleb for many churches—a spy sent out to scope out the community. The pastors understood completely. In fact, I think they got the message in a way that many American ministers don’t. God gave them insight and strategy to expand their reach in their communities.

The point I’m making is to know your community. Know what they like, what they dislike. Know their hopes, and know their fears. Through research, find out how you should market yourself to reach them. This will equip you to expand the Kingdom and to further your reach. If you don’t know where to start when marketing to your community, start by finding out who they are.

Who are the people you're trying to reach and how are you getting to know them?

© Richard L. Reising



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Hear Richard Speak

10/04/2016
Gateway Conference
    -Southlake, TX

4/12/2016
UMC Pastoral Network
    -Dallas, TX

11/10/2015
International Conference
    -Fort Worth, TX

11/06/2015
UT Arlington - College of Business
    -Arlington, TX

10/26/2015
Wesley Foundation
    -Raleigh, NC

10/15/2015
Covenant Conference
    - Carrollton, TX

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