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BEYOND RELEVANCE MUSINGS ON CHURCH, STRATEGY, AND CULTURE

BY RICHARD REISING

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RT @DailyKeller: “It is not the strength of your faith but the object of your faith that actually saves you.” Tue Jun 16 03:14:27 +0000 2015
RT @DailyKeller: “Truth without love is harshness; it may be right but you ignore it because of it's bite. Truth and love together transfor… Thu Apr 09 13:12:00 +0000 2015
RT @DailyKeller: Love is never primarily defined in the Bible as a feeling. At its foundation love is at least a commitment and a promise. Fri Mar 27 19:12:01 +0000 2015
RT @CSLewisDaily: “#Christianity, if false, is of no importance, and if true, of infinite importance, the only thing it cannot be is modera… Tue Nov 11 03:47:45 +0000 2014
First 5k ever. First selfie without my daughter. :) #secondrunselfie http://t.co/TNe5SK6w9q Sat Nov 01 15:25:31 +0000 2014
RT @DailyKeller: “Anxiety is a daily statement to God saying, ‘I don’t think you have my best interest in mind’.” Thu Oct 09 14:01:58 +0000 2014
RT @timkellernyc: The heart of the gospel is the cross, and the cross is all about giving up power. Wed Sep 17 00:58:27 +0000 2014
RT @CSLewisDaily: "I don’t believe that good work is ever done in a hurry." ~ The C. S. Lewis Bible Sat Sep 13 12:57:25 +0000 2014
RT @mattedmundson: Our captivity to teach should never take precedent over our capacity to learn. #traidcraftAGM14 Sat Sep 13 12:57:04 +0000 2014
RT @DailyKeller: “You don't fall into love. You commit to it. Love is saying I will be there no matter what.” Sat Sep 13 12:56:38 +0000 2014
Very excited to be asked to speak this coming Wednesday on "Marketing God's Way" at Gateway Church http://t.co/PVKc31cGWB Sat Sep 13 12:55:03 +0000 2014
RT @CSLewisDaily: I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everyth… Fri Sep 12 00:41:41 +0000 2014
RT @DailyKeller: “If you don’t preach like there are lost people present, there won’t ever be any.” Mon Aug 18 05:06:29 +0000 2014
RT @timkellernyc: Jonah stands as a warning that human hearts never change quickly or easily even when someone is being mentored directly b… Sat Aug 16 02:19:46 +0000 2014
RT @DailyKeller: “Putting our faith in Christ is not about trying harder; it means transferring our trust away from ourselves and resting i… Sat Aug 16 02:17:19 +0000 2014
In life, there are people you can count on to DO THINGS & people you can count on to GET THINGS DONE—how exactly do you describe the rest? Thu Jul 03 03:07:02 +0000 2014
Excited to share some unique principles on Kingdom Influence next week. Visit if you can. Gateway Church: http://t.co/hlsoLtg05i Fri Mar 28 18:54:21 +0000 2014
Jan 13 10:44 AM

The DJ Principle

Jan 13 10:44 AM
Jan 13 10:44 AM

Everyone who knows me knows I’m a thinker. In fact, my close friends tease me all the time because they can tell when I’m having conversations in my head. And I always find it strangely odd how my wife is never ready for that trip that I’m convinced I told her about. I then realize that I only thought to tell her about it. That’s the difference between intention and communication. Very similar to the difference between someone’s heart and how others perceive them.

Here’s the thing—until you clearly and fully communicate that thought, it really only exists in your head. In this world, a continuous battle for mindshare causes the companies that over-communicate to be the ones that make an impact. If you didn’t catch it the first time around, you’ll hear it again.

A similar tale can be told of Radio DJs and popular music. About the time that a hit song is driving them crazy is when people start calling in to request it. The DJ's totally burned out but has to play it over and over for listeners who are most likely hearing it for the first time.

The same principle that applies to the DJ, works for the church. Something is said once or twice and leadership assumes everyone has heard it. It’s not like that. Just like radio, people are tuning in at different times. Just when you think you’ve said something enough, some are only hearing it for the first time. You’ve got to repeat if you want it to stick. When it comes to especially important areas, like spiritual steps, communication is essential. If you aren’t making it a routine to communicate these things, there are people who aren’t hearing it. If you aren’t tired of saying it, you’re probably not saying it enough. The same principle applies to signage at your church, as well as communicating the brand and vision to your staff.

By over-communicating, you’re showing value to the recipients and you’re creating a culture of trust.

© Richard L. Reising



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Hear Richard Speak

10/04/2016
Gateway Conference
    -Southlake, TX

4/12/2016
UMC Pastoral Network
    -Dallas, TX

11/10/2015
International Conference
    -Fort Worth, TX

11/06/2015
UT Arlington - College of Business
    -Arlington, TX

10/26/2015
Wesley Foundation
    -Raleigh, NC

10/15/2015
Covenant Conference
    - Carrollton, TX

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