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Learn more about my journey in church and marketing.
Have you ever wondered... What if Starbucks marketed like the church?
The book that started a movement; get your copy of ChurchMarketing 101.
BEYOND RELEVANCE MUSINGS ON CHURCH, STRATEGY, AND CULTURE

BY RICHARD REISING

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Excited to share about Dealing w/ Adversity @GatewayPeople's Equip Leadership Session on 4/3. Hope to see you there! http://t.co/orlg76trkQ Fri Mar 22 19:40:19 +0000 2013
@dcide2win2day I don't think so. It's available at amazon, iTunes and the like though. Thanks for the encouragement! Mon Mar 11 23:54:28 +0000 2013
Thankful to share my passion for church marketing with the ChurchNext.tv community. Check out the interview on http://t.co/7yOfGFSgVF Mon Mar 11 19:08:13 +0000 2013
I know people who are very happy and positive and they don't necessarily have a better life than I do, they just have a better attitude. hmm Wed Jan 30 19:22:03 +0000 2013
RT @ArtistryLabs: The Perpetua Media Platform pre-launch is here! Manage and share your media from one unique platform. http://t.co/zqcO ... Tue Oct 23 19:25:06 +0000 2012
In order to have proactive time, you have to cut reactive ties. Thu Oct 18 17:32:23 +0000 2012
Join me tomorrow and Wednesday at Elevate Conference! I'll be speaking a few times throughout the conference. http://t.co/eBcbQ38i Mon Oct 08 22:33:20 +0000 2012
RT @dcide2win2day: @richardreising leadership class last night was awesome!! I appreciate your message and the passion you have for the ... Mon Oct 08 17:26:59 +0000 2012
@dcide2win2day Huge thanks for the encouragement! Mon Oct 08 17:26:51 +0000 2012
I just accidentally survived 24 hours without my iPhone. Very taxing, complicated, frustrating, enlightening and peaceful! Fri Oct 05 16:11:16 +0000 2012
Huge thanks to the group at the @GatewayPeople leadership event last night! Had a blast! Thu Oct 04 14:11:42 +0000 2012
Got some really exciting stuff to share about vision @GatewayPeople's Equip Session Wed night. Hope to see you there! http://t.co/xzklGbu0 Mon Oct 01 15:03:57 +0000 2012
Excited about covering How to Convert Your Vision into Reality @ Gateway's Equip Leadership Session, Oct. 3. Register @ http://t.co/KJjlxF3J Wed Sep 26 15:24:23 +0000 2012
Joining @dean_seddon_uk for Strategic Church Leadership Forums in Manchester & Portsmouth 3/24 & 3/31! For info: strategic@deanseddon.co.uk Thu Mar 15 21:36:07 +0000 2012
Excited to join my good friend Matt Edmundson @enthusevision at En-thuse in Liverpool this month. Care to join us? http://t.co/PvZFOS9f Fri Mar 09 23:54:50 +0000 2012
When you stop working to position yourself, God will start working to position you. Thu Mar 08 17:33:44 +0000 2012
Please be praying for my wife as she goes in for intestinal and gallbladder removal surgery in the morning. Thanks!!! Fri Nov 19 01:03:51 +0000 2010
My twitter page has dust on it. Excited about speaking at http://www.en-thuse.com/ next week in Liverpool. Wed Nov 03 03:20:31 +0000 2010
@Stevefogg is giving away a copy of Church Marketing 101 http://bit.ly/b7nslp this week on his blog Tue Jul 06 16:02:05 +0000 2010
Aug 12

The Princess Principle

Aug 12
Aug 12

There is a charming little fairy tale by Hans Christian Andersen about a princess and a pea. Hang with me for a moment as I tie it into our lives in ministry. As the story goes, the Queen is searching for a bride for her son and many a young lady have shown themselves willing to oblige. A slew of candidates parade by claiming to be the future princess. In a test to find the "true princess" for her son, the queen mother takes the opportunity to place a small pea beneath 20 mattresses while a potential princess sleeps over on a rainy night.

As the story goes, the young woman is so discomforted by the pea that she is unable to sleep and claims to be bruised from this offensive object (that she feels through 20 feather mattresses). Alas, the queen determines that she has found her future daughter-n-law. After all, only the true princess could have been so sensitive to this ever-so-slight of an inconvenience.

When you first read this it seems charming and harmless enough, doesn't it? The princess was found--hurrah! Look a little closer. While scholars have argued over its premise, I personally see it as a mockery. Who but a "princess" could be affected so greatly by such the slightest bit of discomfort? Only a "princess" must have it so perfect. "Princess" cannot tolerate anything imperfect. In reality, this story is an indictment upon the princess. Think about it.

For church leaders, there are three princesses that you might have to learn to handle--each of them are dealt with in a very different way.

For one, many of those in your community are princesses by nature. Many live privileged lives and have high standards. They expect a certain level of communication and perhaps are finicky about how things are done. In order to get on their radar, they require you to speak their language and show that you value what they value. As a minister, these are those we pursue. He expects us to be like wise fishermen--understanding their often "princess-like" nature. After all, we have to remember that the nature of man is to "look on the outside" (1 Sam 16:7). Considering that they might look at things differently can only help us connect with them more effectively.

The second place we find the princess mentality is within the church. How many times have huge, healthy ministry initiatives been thwarted because they did not sit well with those who wanted it their way? As believers, its often easy to assume that non-believers would be self-centered (as is human nature), but we do not expect it in the church. Well, its in there. Many church leaders will tell you that they do not have problems with the non-Christians, its the finicky church people that keep them wound in a knot. The only way to deal with it is to teach it and challenge it out of the flock; such as how Paul taught us to be content in all things (Phil 4:6-11). He certainly was no princess.

The third place it is found is within us. It is important to realize that the various standards and conveniences of our culture tempt us all to succumb to a mentality that life should be without discomforts. We all can find ourselves becoming the spoiled "princesses." We especially find them within within ourselves in the areas where we cannot let the little things go. Let us never lose sight of the fact that God shapes us through challenges. Discomfort--the thorn in our flesh--is often a valuable assistant to guiding us into dependence and focus on Him.

Here's the irony... that while we must avoid being princesses, the object of our ministry pursuit is often just that--and we would be wise to realize it. For God, He is on a relentless pursuit to pull off the impossible... turning the self-centered nature of a princess into the heart of a benevolent King. Certainly that is what He is attempting to do with us.

2 comments

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Kirk

So True, so sad, but true!

Posted on Sat, Aug 22, 2009 @ 1:06 PM CST

Princess Mathilde

My eyes hurt from reading this blog because you repeated the word "within" in the second to last paragraph.

Posted on Tue, Oct 27, 2009 @ 3:17 AM CST

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