- Praise God
- Please be praying...
- What Every Church Needs to Know about Marketing: Final Thoughts: If you don't pass the people test, nothing else matters
- What Every Church Needs to Know about Marketing: Part 3: Marketing is about People
- What Every Church Needs To Know about Marketing: Part 2: Marketing is Everything
- Getting Your Current Members to Invite Friends
- Through the eyes of a visitor
- Encouraging progress
- Please be praying
- Bootstrap Faith
- Know Our Hearts?
- Seldom Read But Always Evaluated
- Creating an Experience
- The Bond Between Music and Design
- The Church Exposed
- The Value Principle
- The Nike Effect: Part II
- The Nike Effect: Part I
- Starting New This New Year
- Christmas Revelation from Charlie Brown
- The Video: Speaking Starbucksian
- And The Winners Are...
- The Video: A Treasure Hunt
- The Video: We're Not Like That Church Down The Street
- The Video: Signs of Neediness
- The Video: Death to Papyrus and Comic Sans!
- The Video: Inconsistent Artwork
- A Thanksgiving Thought
- The Video: The Culture Crime
- The Video: Reserved for Barista
- The Video: Real Men Love Java
- The Video: Marketing is more than you realize
- The Video: The purpose of the video.
- What If Starbucks Marketed Like the Church? A Parable.
- re-Branding on Momentum
The idea for the video came to me about five years ago. I had spoken at a conference about creating an atmosphere that fostered growth and had a pastor couple visit me directly after to tell me they loved what I talked on and agreed with every point, but they still could not see why their church wasn't growing. They went on to describe a list of culture-killers that made me realize that the issues are often much too close for us to see in our own world. When this is the case, your best shot at understanding is through a parable. Jesus taught this way when He knew that they weren’t understanding the point that was hitting them right in the face (Matthew 13:13).
In this video parable, my team and I had a blast packing it full of hidden jewels. One of these jewels was a joke about how we often don’t replace the memorabilia of the past. A 5000+ member church client of ours had a signed photo of a guest artist up on its wall that was about 25 years outdated, even though this artist had visited the church again within the year (certainly having a newer photo available). In homage to our commitment to yesteryear, we placed a different 20+ year old Christian music poster in the video. I'll give a Next Level Pack (six books and a DVD) to the first 3 that find it. Post your response here. Name the artist and the cassette. I’ll keep the posts hidden until our winners are determined.
That's a tough one! I've watched the video a few times this morning, and can't figure it out. I'm guessing it is the poster behind the pastor in the 1-on-1 interview, but can't see enough of it to see what it is. Maybe it's the poster in the far corner that you can see when they first enter the church/sbux also.
Posted on Mon, Dec 15, 2008 @ 12:55 PM CST
Amy Grant: The Collection
Posted on Mon, Dec 15, 2008 @ 1:51 PM CST
Phil Keaggy "Play Thru Me"
Having been born in the 80's it was pretty funny looking through album covers and posters of the 70's and early 80's.
Posted on Mon, Dec 15, 2008 @ 3:45 PM CST
Is it the smiley face guy? This is hard?
Posted on Mon, Dec 15, 2008 @ 4:22 PM CST
I meant - This is hard!
Posted on Mon, Dec 15, 2008 @ 4:28 PM CST
Posted on Mon, Dec 15, 2008 @ 5:39 PM CST
I've narrowed it down to being the poster when they first walk into the Starbucks - but I can't identify the artist (if i had to guess i'd say it was Michael W Smith) or the cassette. I suppose this is a problem of me a) not living in America and b) not being alive 20 years ago :P
Posted on Mon, Dec 15, 2008 @ 7:19 PM CST
Is that a black & white Amy Grant poster in the lobby when the couple walks in (at the 1:17 mark)?
Posted on Tue, Dec 16, 2008 @ 7:11 AM CST
MAN! It was one of the two locations I thought it could have been, but I couldn't tell what poster it was! Nice work by the winners.
Posted on Tue, Dec 16, 2008 @ 5:57 PM CST