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Learn more about my journey in church and marketing.
Have you ever wondered... What if Starbucks marketed like the church?
The book that started a movement; get your copy of ChurchMarketing 101.
BEYOND RELEVANCE MUSINGS ON CHURCH, STRATEGY, AND CULTURE

BY RICHARD REISING

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RT @DailyKeller: “It is not the strength of your faith but the object of your faith that actually saves you.” Tue Jun 16 03:14:27 +0000 2015
RT @DailyKeller: “Truth without love is harshness; it may be right but you ignore it because of it's bite. Truth and love together transfor… Thu Apr 09 13:12:00 +0000 2015
RT @DailyKeller: Love is never primarily defined in the Bible as a feeling. At its foundation love is at least a commitment and a promise. Fri Mar 27 19:12:01 +0000 2015
RT @CSLewisDaily: “#Christianity, if false, is of no importance, and if true, of infinite importance, the only thing it cannot be is modera… Tue Nov 11 03:47:45 +0000 2014
First 5k ever. First selfie without my daughter. :) #secondrunselfie http://t.co/TNe5SK6w9q Sat Nov 01 15:25:31 +0000 2014
RT @DailyKeller: “Anxiety is a daily statement to God saying, ‘I don’t think you have my best interest in mind’.” Thu Oct 09 14:01:58 +0000 2014
RT @timkellernyc: The heart of the gospel is the cross, and the cross is all about giving up power. Wed Sep 17 00:58:27 +0000 2014
RT @CSLewisDaily: "I don’t believe that good work is ever done in a hurry." ~ The C. S. Lewis Bible Sat Sep 13 12:57:25 +0000 2014
RT @mattedmundson: Our captivity to teach should never take precedent over our capacity to learn. #traidcraftAGM14 Sat Sep 13 12:57:04 +0000 2014
RT @DailyKeller: “You don't fall into love. You commit to it. Love is saying I will be there no matter what.” Sat Sep 13 12:56:38 +0000 2014
Very excited to be asked to speak this coming Wednesday on "Marketing God's Way" at Gateway Church http://t.co/PVKc31cGWB Sat Sep 13 12:55:03 +0000 2014
RT @CSLewisDaily: I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everyth… Fri Sep 12 00:41:41 +0000 2014
RT @DailyKeller: “If you don’t preach like there are lost people present, there won’t ever be any.” Mon Aug 18 05:06:29 +0000 2014
RT @timkellernyc: Jonah stands as a warning that human hearts never change quickly or easily even when someone is being mentored directly b… Sat Aug 16 02:19:46 +0000 2014
RT @DailyKeller: “Putting our faith in Christ is not about trying harder; it means transferring our trust away from ourselves and resting i… Sat Aug 16 02:17:19 +0000 2014
In life, there are people you can count on to DO THINGS & people you can count on to GET THINGS DONE—how exactly do you describe the rest? Thu Jul 03 03:07:02 +0000 2014
Excited to share some unique principles on Kingdom Influence next week. Visit if you can. Gateway Church: http://t.co/hlsoLtg05i Fri Mar 28 18:54:21 +0000 2014
Nov 13 4:31 PM

The Video: Marketing is more than you realize

Nov 13 4:31 PM
Nov 13 4:31 PM

About ten years ago my wife and I left the corporate marketing world on a mission to serve the church. We had received a clear calling on our lives that drove us to leave house and home--literally. We sold a brand new house we built in Scottsdale, sold one of our cars and moved in with relatives (better know you have heard from God before you do that) in order to pursue this passion. We left two executive level salaries for a life serving churches that qualified us for welfare for several years. God sustained us. He sustains what He starts.

As we were in this transition to serve the church with God-given, world-tested, marketing principles and ideas, we were struck by how the term marketing was handled in the church. In my previous career, as a marketing professional, I had my hand in everything from market research, client profiling, customer experience development, sales analytics, pricing, sales oversight, advertising, facility decor, public speaking, branding, public relations and client billing. When we put up our shingle as a firm, churches were struck by the concept of a "church" marketing firm and routinely asked us, "Oh so you can design my mailer?" We could and we were gracious to do so, but to many churches--the small area of marketing that we call "advertising" or "promotions", was what they thought marketing was all about.

What is marketing all about? Webster’s says that marketing is “an aggregate (sum) of functions involved in moving goods from producer to consumer.” So how does that apply to the church? The sum of everything your church does to connect Christ with your members and the outside world is marketing. Many might wonder why the video is about marketing. It's because marketing (connecting Christ with people) is in your parking lot. It's on the outside of your building. It's in the way you greet me. It's in your members. It's in your message. It's in everything we do that forms the perception of who we are and what we value to the world we are called to reach.

The challenge is, if we think door hangers or websites will solve our marketing problem, then we have a bigger problem. The average church in America has less than a 15% retention rate of first-time visitors. If I owned a pizza parlor and more than 85% of the people who ate there once decided to never come back, I would think a mailer might just kill the business. It would bring people in faster and increase the speed of my demise. I, more likely, need to be working on things like... my recipe, my wait staff, my decor--anything and everything that could increase my retention rate outside of bringing more people in. The principle is stewardship. What are we accomplishing with what God is sending us? If we are not converting that, scripture would reveal that we are not ready for more (Luke 16:10).

Most churches are not successful at marketing because they don’t quite understand the fact that it encompasses every aspect of church life. They often make the mistake of assuming that marketing is about having the coolest website, but it’s so much more than that. Reality: every single church out there is currently marketing whether they know it or not—there are just some doing a great job, and some doing a not-so-great job.

The truth is, God is not as interested in promotion (mailers and the like) as He is in preparation. He is more concerned that you have created an environment to connect with and retain those who visit your church than He is with how you compelled them in—He wants you to create an environment that a non-believing visitor would actually want to stay in.

Now, don’t get me wrong. I imagine some sort of uprising where you all start yelling at me and telling me we’re supposed to be in the world, but not of it. I know that. The fact is, you don’t have to be of the world to create an environment where worldly people would feel welcomed and engaged. The truth is, not everyone is going to come back. Not everyone will accept Christ. But I pray that it will never be the way we miscommunicate with them that causes them to not come back. Take a look back at my post called A Pastor’s Prescription for More Golf. You’ll be surprised.

If this topic intrigues you, I would highly encourage you to check out the book. I spend several chapters redefining “marketing” and pouring a biblical foundation for it. In a few days I will start breaking down the video further--talking in detail what is in there and why.

© Richard L. Reising



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Hear Richard Speak

10/04/2016
Gateway Conference
    -Southlake, TX

4/12/2016
UMC Pastoral Network
    -Dallas, TX

11/10/2015
International Conference
    -Fort Worth, TX

11/06/2015
UT Arlington - College of Business
    -Arlington, TX

10/26/2015
Wesley Foundation
    -Raleigh, NC

10/15/2015
Covenant Conference
    - Carrollton, TX

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