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Learn more about my journey in church and marketing.
Have you ever wondered... What if Starbucks marketed like the church?
The book that started a movement; get your copy of ChurchMarketing 101.
BEYOND RELEVANCE MUSINGS ON CHURCH, STRATEGY, AND CULTURE

BY RICHARD REISING

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RT @DailyKeller: “It is not the strength of your faith but the object of your faith that actually saves you.” Tue Jun 16 03:14:27 +0000 2015
RT @DailyKeller: “Truth without love is harshness; it may be right but you ignore it because of it's bite. Truth and love together transfor… Thu Apr 09 13:12:00 +0000 2015
RT @DailyKeller: Love is never primarily defined in the Bible as a feeling. At its foundation love is at least a commitment and a promise. Fri Mar 27 19:12:01 +0000 2015
RT @CSLewisDaily: “#Christianity, if false, is of no importance, and if true, of infinite importance, the only thing it cannot be is modera… Tue Nov 11 03:47:45 +0000 2014
First 5k ever. First selfie without my daughter. :) #secondrunselfie http://t.co/TNe5SK6w9q Sat Nov 01 15:25:31 +0000 2014
RT @DailyKeller: “Anxiety is a daily statement to God saying, ‘I don’t think you have my best interest in mind’.” Thu Oct 09 14:01:58 +0000 2014
RT @timkellernyc: The heart of the gospel is the cross, and the cross is all about giving up power. Wed Sep 17 00:58:27 +0000 2014
RT @CSLewisDaily: "I don’t believe that good work is ever done in a hurry." ~ The C. S. Lewis Bible Sat Sep 13 12:57:25 +0000 2014
RT @mattedmundson: Our captivity to teach should never take precedent over our capacity to learn. #traidcraftAGM14 Sat Sep 13 12:57:04 +0000 2014
RT @DailyKeller: “You don't fall into love. You commit to it. Love is saying I will be there no matter what.” Sat Sep 13 12:56:38 +0000 2014
Very excited to be asked to speak this coming Wednesday on "Marketing God's Way" at Gateway Church http://t.co/PVKc31cGWB Sat Sep 13 12:55:03 +0000 2014
RT @CSLewisDaily: I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everyth… Fri Sep 12 00:41:41 +0000 2014
RT @DailyKeller: “If you don’t preach like there are lost people present, there won’t ever be any.” Mon Aug 18 05:06:29 +0000 2014
RT @timkellernyc: Jonah stands as a warning that human hearts never change quickly or easily even when someone is being mentored directly b… Sat Aug 16 02:19:46 +0000 2014
RT @DailyKeller: “Putting our faith in Christ is not about trying harder; it means transferring our trust away from ourselves and resting i… Sat Aug 16 02:17:19 +0000 2014
In life, there are people you can count on to DO THINGS & people you can count on to GET THINGS DONE—how exactly do you describe the rest? Thu Jul 03 03:07:02 +0000 2014
Excited to share some unique principles on Kingdom Influence next week. Visit if you can. Gateway Church: http://t.co/hlsoLtg05i Fri Mar 28 18:54:21 +0000 2014
Dec 11 8:59 AM

The Video: We're Not Like That Church Down The Street

Dec 11 8:59 AM
Dec 11 8:59 AM

In our video, What if Starbucks Marketed Like the Church?, one of our cameos with a barista suggested that, "We aren’t like that store down the street, where they water their product down. We serve only 100% real coffee." This is particularly humorous to me because in the course of consulting with hundreds of churches, I have never met a church that says, "We really water it down,” only churches that claim that other churches do.

As a matter of fact, in a particular consulting season, I asked about ten churches in a row if they considered themselves "deeper" than the other churches in their community. Ten out of ten, despite being from different denominations and of different sizes, all claimed to be "deep". Go figure! Maybe those are just the churches that hire marketing consultants :). Maybe it’s that we all value depth and feel as though we’ve nailed it. Either way, we might just be missing it if we feel we have a unique claim on truth—or assume that others fall so short.

It’s similar to the “Got Milk” ads. They were an effort of the US Dairy Board to get people who don’t drink milk to start drinking it. This is very different than the ads by the individual dairies (like Borden or Lucerne) that make claims as to the superior quality of "their" milk. These ads are aimed at people who already drink milk—attempting to bolster their position with them.

When it comes to your promotional efforts as a church, any claim you make as to the quality of your truth does more to separate you from others in the eyes of a believer than to endear you to a non-Christian. Actually, that’s the least of what would appeal to someone on the outside of Christianity looking in—deciding if they want to know God in the first place. Spiritual truth and doctrine are critically important. But when a church outwardly communicates the superiority of its doctrinal statement, it only matters to those who are savvy enough to distinguish it—thus showing that they are not asking the masses to taste and see of His goodness, but rather talking to “church folk”, trying to rally the troops along common values. I'm not saying you are not right--just saying that non-believers don't care.

The point is, if I don’t drink milk, don’t waste your time telling me how perfect your milk is compared to everyone else. Convince me to drink milk. Any time we spend making a claim to "our milk's" superiority is always wasted on a world that doesn’t value milk in the first place. It’s always an argument of superiority that ultimately reveals that we are unaware of the decision-making process of the non-believer. If they aren’t drinkers of "milk", their primary need is to taste and see that He is good (Psalms 34:8).

Let's spend all of our efforts on bringing that to pass and applaud any church that makes progress in His name. 

© Richard L. Reising



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Hear Richard Speak

10/04/2016
Gateway Conference
    -Southlake, TX

4/12/2016
UMC Pastoral Network
    -Dallas, TX

11/10/2015
International Conference
    -Fort Worth, TX

11/06/2015
UT Arlington - College of Business
    -Arlington, TX

10/26/2015
Wesley Foundation
    -Raleigh, NC

10/15/2015
Covenant Conference
    - Carrollton, TX

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