- Praise God
- Please be praying...
- What Every Church Needs to Know about Marketing: Final Thoughts: If you don't pass the people test, nothing else matters
- What Every Church Needs to Know about Marketing: Part 3: Marketing is about People
- What Every Church Needs To Know about Marketing: Part 2: Marketing is Everything
- Getting Your Current Members to Invite Friends
- Through the eyes of a visitor
- Encouraging progress
- Please be praying
- Bootstrap Faith
- Know Our Hearts?
- Seldom Read But Always Evaluated
- Creating an Experience
- The Bond Between Music and Design
- The Church Exposed
- The Value Principle
- The Nike Effect: Part II
- The Nike Effect: Part I
- Starting New This New Year
- Christmas Revelation from Charlie Brown
- The Video: Speaking Starbucksian
- And The Winners Are...
- The Video: A Treasure Hunt
- The Video: We're Not Like That Church Down The Street
- The Video: Signs of Neediness
- The Video: Death to Papyrus and Comic Sans!
- The Video: Inconsistent Artwork
- A Thanksgiving Thought
- The Video: The Culture Crime
- The Video: Reserved for Barista
- The Video: Real Men Love Java
- The Video: Marketing is more than you realize
- The Video: The purpose of the video.
- What If Starbucks Marketed Like the Church? A Parable.
- re-Branding on Momentum
About twelve years ago God called my wife and I out of our comfortable, upwardly mobile lives in corporate marketing into a full-time pursuit of serving churches. At the time, to say that it was an uphill battle was an understatement. We left two executive level salaries and a new house that we had just built in Scottsdale, to sell our house and a car and move in with relatives just to make it. We saw our financial livelihood drop by 90%, while we were working hours and hours for churches that sometimes asked for everything for free. I did not blame them nor resent them, it was all they knew. We were a challenge to their status quo in every way. We were broke, passionate and completely insistent in our pursuit to help the church—who often times mistook us as an agent of hypocrisy.
So why did we do it? On a volunteer mission trip, in 1996, I received a calling. A soft, inaudible, still, small voice that I can only describe to church leaders as the voice that spoke to them the moment when they first knew—when they first knew their lives would never be the same—that they were being called out by God to do a work for Him. There I was, sitting on a smelly bus in West Mexico, receiving a life’s calling. At the same time, my girlfriend (soon to be wife) was thousands of miles away receiving similar words. We had both volunteered in church and worked in marketing for some time before the week that we began to see these worlds collide—yet we had never imagined what God was bringing together.
Since that time, we have been honored to work with thousands of churches of every shape, size, background and denomination. We have seen struggling churches grow again, plateaued churches reach new heights and growing churches strategically manage their climb while assimilating more people into a deeper walk with Christ. To the church out there that is looking to find your way, I would like to offer you some thoughts on marketing that might just change your perspective on… well… everything.
What every church needs to know about marketing…
Check back in a few days for Part 2: Marketing is Everything.