Categories
Popular Posts
Prayer request
Hey guys, asking for your help in prayer as my wife goes in for intestinal and gallbladder removal surgery in the morning. Huge thanks!!!
Between thoughts
I know, it has been a long time. It has been a great season though. A few things of note...
MinistryCom.org: Terrell Sanders, you rock! Thank you so much for allowing me to share my heart with a great group of church leaders at MinistryCom. Church communicators and leaders need to make this an annual trek.
As well, same for NACBA.net and Rob Leacock. It is such a pleasure to sit down with people who have lived their whole lives advancing the Kingdom and yet have the drive of someone who is just getting started—true inspirations!
COMING UP...
Excited about speaking this next week (Nov 11-12) at En-Thuse in Liverpool, England. If you can make it, it is going to be a great time. I'm excited about what God is doing with this team of savvy business giants who have a passion for Him.
Top 10 church communicator's mistakes: #8
Brand name overload
Its funny how churches who start to get the power of naming easily get carried away with it. What I am challenging here is not so much that you named your church "The Journey" and that your style is somewhat laid back and cool. That's potentially ok. Its what happens when every department in the church wants to do the same thing and asks the church to plaster their logo and brand name everywhere and no one is willing to tell them "no".
So we walk in your church and you have gone above and beyond and given me great signage that tells me where everything is. Good right? This is how it reads...
Go ahead... Read it fully like a visitor...
Exhibit A
The church-savvy ones of you have deciphered the secret code language into the following...
Exhibit B
Which of these signs helps a visitor the most?
This is all about context. When you are in the main church context, what matters to the guest is the category of things you offer, not the kitschy brand name that has no meaning to us.
When are you in the main church's context? On it's website, on its stage, inside the foyer, on it's signage and it's printed materials to start. Someone from the church has to stand up and stop the confusion--or at least categorize it. We're all fine with: "Our Youth Ministry: The Tribe". You just can't use it in the main church context without telling us what it is. Calling it "The Tribe" without categorizing it makes newbies feel like outsiders--like someone did not include them in your secret name game.
If you are a youth group, we're fine with you calling it "The Tribe". Just know that it is your job to build the Tribe brand through your students and through your own website. It gives the kids ownership. It helps them tell their friends. That's all good. Please just don't ask the church to promote "The Tribe". They should simply promote the youth ministry or youth group. Visitors just need to know you have something for their teens. The fact that you call it "The Tribe", does not add to the sell for me as a parent.
Same thing goes for the coffee shop and the book store. Have a name if you want, but please don't let your brand name get in the way. Just guide us to the coffee shop. Do you really think your bookstore's name will increase my desire to check it out? "Ooo. Wow. Their bookstore is called 'Living Stones'--I can't wait to check it out!" "Look honey, their coffee shop is called "Holy Grounds", we have to experience that!" If you are unaware, I am being a bit sarcastic.
This is what it can unknowingly come across like to a visitor...
Welcome to Journey... on your bulletin you will find a list of 32 code names to guess what ministry they belong to. We are so introverted and proud of our cool names we can hardly stand it. We doubt you will. : )
Here's the deal. A church is not graded by how many clever brand names can be traced back to it. I think there needs to be a communications police that gives a citation to churches with signs like Exhibit A. Know anyone who needs to get a citizen's arrest?
Hear Richard Speak
10/04/2016
Gateway Conference
-Southlake, TX
4/12/2016
UMC Pastoral Network
-Dallas, TX
11/10/2015
International Conference
-Fort Worth, TX
11/06/2015
UT Arlington - College of Business
-Arlington, TX
10/26/2015
Wesley Foundation
-Raleigh, NC
10/15/2015
Covenant Conference
- Carrollton, TX
