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- What If Starbucks Marketed Like the Church? A Parable.
- re-Branding on Momentum
In my last post I talked about Jesus being an aerobics instructor, as well as asked us to become the master aerobics teacher. On a more serious note, remember Jesus’ ministry to the multitudes? It is the perfect comparison for the beginner, intermediate, and advanced aerobics classes.
The Beginner Class
Jesus challenged the five thousand with stories and parable and gave them physical food as well. The miracle with the fish and bread was the home run for them. Jesus was inspiring and reached them in the upper deck. This was like a beginning aerobics class. You know, where it’s pretty surface, but still a fairly good workout. The beginner class is the least embarrassing to go to and you usually drag your friend along. If you’re an experienced attendee, and you really want your friend to go, you’re not going to make them go to the advanced class with you. You’ll go to the beginning class for a couple of weeks and stand by their side.
The Intermediate Class
Jesus went across the lake and not all of the multitude followed, but many did. Those were the ones that took the next step, committing more and moving to the lower deck. Jesus taught them there and increased the depth of His ministry. This can be compared to the intermediate class. Many commit to move forward in their aerobics ability, but not everyone will. This might be what you would go to after you feel like you’ve conquered your beginner class and still want to get a good workout.
The Advanced Class
Many lingered after Jesus walked across the lake and it was time for Him to see who would move from the lower deck to the playing field. His next sermon topic was about eating His flesh and drinking His blood. Those were deep, spiritually discerning, inner-court words that only His lifers (disciples) could handle.
Jesus adjusted his ministry based on whom He wanted to connect with at the time. He found people where they were, ministered to them and challenged them toward the next level. He had different topics and preaching styles for different audiences and He put Himself in their shoes. He knew where they were and spoke on their level in accordance. It’s kind of like the stadium principles that I talked about.
Think about it. How can you reach people at all levels?
© Richard L. Reising