- Praise God
- Please be praying...
- What Every Church Needs to Know about Marketing: Final Thoughts: If you don't pass the people test, nothing else matters
- What Every Church Needs to Know about Marketing: Part 3: Marketing is about People
- What Every Church Needs To Know about Marketing: Part 2: Marketing is Everything
- Getting Your Current Members to Invite Friends
- Through the eyes of a visitor
- Encouraging progress
- Please be praying
- Bootstrap Faith
- Know Our Hearts?
- Seldom Read But Always Evaluated
- Creating an Experience
- The Bond Between Music and Design
- The Church Exposed
- The Value Principle
- The Nike Effect: Part II
- The Nike Effect: Part I
- Starting New This New Year
- Christmas Revelation from Charlie Brown
- The Video: Speaking Starbucksian
- And The Winners Are...
- The Video: A Treasure Hunt
- The Video: We're Not Like That Church Down The Street
- The Video: Signs of Neediness
- The Video: Death to Papyrus and Comic Sans!
- The Video: Inconsistent Artwork
- A Thanksgiving Thought
- The Video: The Culture Crime
- The Video: Reserved for Barista
- The Video: Real Men Love Java
- The Video: Marketing is more than you realize
- The Video: The purpose of the video.
- What If Starbucks Marketed Like the Church? A Parable.
- re-Branding on Momentum
I recently spent a week in the UK working on some exciting projects where I had the opportunity to spend time with a number of church leaders, as well as minister in a small country church. To me, it was exciting to see how hungry the hearts were. The state of the church in Britain is a picture of what could happen in the United States—about 90% less church attendance than what we experience. Church, over time, has been marginalized—even trivialized—in many cases due to lifetimes of unwillingness to change.
It is said that if change is happening outside your organization faster than it is happening inside, then you are falling behind. Can that be said of your church?
In my talks with friends in the UK, I was amazed by the stories they told and of the history that surrounded them at every turn. World War II was still a visual part of their lives in many parts. The buildings, the damage, the story and folklore. Many of the older generation, seeing that I was American, shared stories of the US involvement in the war and how American forces had accomplished what in many ways they could not on their own.
These older chaps had further reason for why they felt America had become a strong country so quickly... "America changes," one man told me. "In America, you are not bound by centuries of your past pulling at you and requiring you to value it, at the expense of your future." To them, America was great because it started fresh—without the past to tether its decisions to.
The past is valuable. Don’t get me wrong. But the question is this:
If you got to start fresh (from scratch) today with your church, what would you do differently? What would it look like? How would it be different? Who would it reach and why? What specific things would you do?
Second question: what is keeping you from doing these things? Does history have an unhealthy hold? Behold, God is doing a new thing (Isaiah 43:19 / DC Talk 1995).
Let 2009 be a year of change. Now, please don't throw out the needs and desires of the saints of yesteryear, include them in it. They want to reach the promised land, too. They want to see the baton of faith passed on. It is your job to enlist them. Enlisting comes from casting vision and dreaming with them—asking them for their insight and their participation—valuing their contribution. Success with walking a congregation through change is often found by reaching one hand out toward the future while using the other to reach back to who you have been. One without the other is costly.
Begin the New Year anew. We have an unchanging message—yet for us—it’s time to change.
© Richard L. Reising