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During my travels serving churches, I’ve noticed that very few churches have a balanced response to what is a core facet of a healthy church: exposure. Exposure is critical to understanding who you are as a church and finding your way. And while I know that there are some church "hermits" out there, there are just as many church "followers" to ensure that there are large crowds on each side of “the exposure ditch.”
Let's start with the underexposed church. These are churches that rarely expose themselves to the world outside their walls; or have limited knowledge as to what’s out there in their own community. Their pastors are so busy that they tend to only rely on their denomination or a few "model" churches to provide insight into how church is done. By not being exposed to other churches in your community and what they are doing, you probably don’t fully understand who you are in the context of your community and you won’t have a sense of how your community perceives you. In order to fully understand God’s will for your church, you have to be exposed to what He’s doing in other churches. This helps your church see the role it can more effectively play in the bigger picture of what God is doing in your community.
For this church, make a point to visit churches that do not match your flavor. Visit growing churches and struggling ones. Do not judge them. Ask yourself, "Why do these church-goers like this? Why is this church successful? Who is not attending this church and why?" In order to get away from your own church on a Sunday, some pastors might have to commit hard to taking a break. It is difficult to take a break if you and your church are not in the habit. Let me challenge you that every church leader needs an exposure break--an opportunity to see others fighting the same "good fight" they are fighting. I challenge you to trust God by stepping out of the pulpit and stepping into someone else's back row. It will enhance your perspective in so many ways.
The other side of the ditch is the church that is overexposed. These churches tend to chase whoever they feel is the most exciting at the moment. They spend so much time following trailblazing churches, they end up constantly changing what they do to match what they think the most innovative churches are doing. The end result is that these overexposed churches never really gain a sense of who "they" are and don’t fully understand who God’s called them to be. They read tons of blogs, get tons of direct mail, and listen to tons of podcasts. They are always looking for the "silver-bullet" that’s going to create success. They end up becoming puppets to church fads--and while they can spout out a who's who list of popular Christianity, they never take a hard, inward look at who they are and let God show them how to commit to who they are supposed to be for their community.
I want to challenge that it’s critical as church leaders that we get exposure to what God’s doing in other churches. But it’s also critical after seeing what God’s doing in other churches, that we come back and ask the question, “who are we and how can we learn from this exposure to execute better on who God has called us to be?” As a result we can use exposure to understand ourselves better, communicate our unique DNA more effectively and become more deliberate; instead of constantly reinventing ourselves.
What do you do to ensure you are properly exposed?