- Praise God
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- What Every Church Needs To Know about Marketing: Part 2: Marketing is Everything
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- The Nike Effect: Part I
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- Christmas Revelation from Charlie Brown
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- What If Starbucks Marketed Like the Church? A Parable.
- re-Branding on Momentum
Back in high school, did you ever notice that when a guy didn’t have a girlfriend, no one wanted to date him, but the moment he had a girlfriend, all the other girls were suddenly interested? It’s the eighth wonder of the world. It’s amazing what happens though—it’s like this air of confidence takes over the guy and suddenly every girl in school has taken notice. Do you know what I’m talking about?
Well, the girlfriend effect is alive and well in churches today and it starts with the atmosphere you create.
But what does atmosphere have to do with church growth? Some of you might think the suggestion is an attempt to devalue the work of the Holy Spirit and the power of prayer, but it’s completely opposite. The fundamental component of any church’s atmosphere is the sense that God is among His people and is active in their lives.
Remember, the Bible says that Peter and John were clearly “perceived” as “uneducated and untrained men,” yet the onlookers “marveled” at their “boldness”—“And they realized that they had been with Jesus” (Acts 4:13).
They had a powerful spiritual walk that was evident. It created an atmosphere around them. People must be able to recognize that a church’s leaders and members have been with Christ and that His Spirit is active in the church. If it is not recognizable, the church will have a hard time making an ounce of difference in people’s lives. It is the cornerstone of the atmosphere you create.
So my challenge for you today is to continue to press into what the Lord has for you. When the Lord is the cornerstone of your church and the Holy Spirit resides there, it is evident not only to believers, but to visitors as well. It makes them want what you have—even though they may not know what it is.
© Richard L. Reising