- Praise God
- Please be praying...
- What Every Church Needs to Know about Marketing: Final Thoughts: If you don't pass the people test, nothing else matters
- What Every Church Needs to Know about Marketing: Part 3: Marketing is about People
- What Every Church Needs To Know about Marketing: Part 2: Marketing is Everything
- Getting Your Current Members to Invite Friends
- Through the eyes of a visitor
- Encouraging progress
- Please be praying
- Bootstrap Faith
- Know Our Hearts?
- Seldom Read But Always Evaluated
- Creating an Experience
- The Bond Between Music and Design
- The Church Exposed
- The Value Principle
- The Nike Effect: Part II
- The Nike Effect: Part I
- Starting New This New Year
- Christmas Revelation from Charlie Brown
- The Video: Speaking Starbucksian
- And The Winners Are...
- The Video: A Treasure Hunt
- The Video: We're Not Like That Church Down The Street
- The Video: Signs of Neediness
- The Video: Death to Papyrus and Comic Sans!
- The Video: Inconsistent Artwork
- A Thanksgiving Thought
- The Video: The Culture Crime
- The Video: Reserved for Barista
- The Video: Real Men Love Java
- The Video: Marketing is more than you realize
- The Video: The purpose of the video.
- What If Starbucks Marketed Like the Church? A Parable.
- re-Branding on Momentum
A scenario: ok, you and I are good buddies. You are the world’s biggest baseball fan. I am on the other end of the spectrum. I can’t think of a more boring game than baseball. I’ve never even been to a game before, but I am absolutely convinced that I wouldn’t like it. You ask me constantly to come with you and I can’t wait until you’ll stop asking, but one day I give in to your request in the midst of a weak moment.
So I’m going to this game with you, but you are most definitely buying my nosebleed ticket that’s approximately $2 and my hot dog as well. We sit in the upper deck on a blazing hot day—you’re completely happy and I’m pretty much in agony. I’m eating my hot dog and slurping my drink when suddenly, the home team knocks one out of the park. We jump up and high-five each other! I’m totally caught off guard. Somehow the hit inspired me and I’m thinking that maybe I like baseball after all. Not what I expected at all. I might have actually enjoyed a baseball game.
Of course you ask me to go again and I surprisingly commit. This time I’ll buy my own ticket and hot dog. I’m willing to spend that much, but not enough to sit in the lower deck with the $80/seat baseball freaks. They are just a bit much for me at this point. Although I like baseball, my commitment is minimum.
After returning for a couple of games in my cheap upper deck seats, my passion for baseball builds. Now, the $80 seats don’t seem so expensive and I could even catch a foul ball down there. I find myself decked out in all the gear—hat, jersey, leather glove, the works. I’m a sold out fan. I push it even further by getting season tickets. I want to make sure I don’t miss a single inning. People at work now know me as one of those baseball freaks and I’ve even joined a softball league. I plan on coaching my kids’ softball team.
The thing is, I didn’t get here overnight. I got here with baby steps. Something to think about and chew on for a few days. Were you ever the person who hated a particular thing and made fun of the so-called “freaks”? Paul was. And even he spent a short season getting prepared for the transition from onlooker to first baseman.
© Richard L. Reising