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RT @DailyKeller: “It is not the strength of your faith but the object of your faith that actually saves you.” Tue Jun 16 03:14:27 +0000 2015
RT @DailyKeller: “Truth without love is harshness; it may be right but you ignore it because of it's bite. Truth and love together transfor… Thu Apr 09 13:12:00 +0000 2015
RT @DailyKeller: Love is never primarily defined in the Bible as a feeling. At its foundation love is at least a commitment and a promise. Fri Mar 27 19:12:01 +0000 2015
RT @CSLewisDaily: “#Christianity, if false, is of no importance, and if true, of infinite importance, the only thing it cannot be is modera… Tue Nov 11 03:47:45 +0000 2014
First 5k ever. First selfie without my daughter. :) #secondrunselfie http://t.co/TNe5SK6w9q Sat Nov 01 15:25:31 +0000 2014
RT @DailyKeller: “Anxiety is a daily statement to God saying, ‘I don’t think you have my best interest in mind’.” Thu Oct 09 14:01:58 +0000 2014
RT @timkellernyc: The heart of the gospel is the cross, and the cross is all about giving up power. Wed Sep 17 00:58:27 +0000 2014
RT @CSLewisDaily: "I don’t believe that good work is ever done in a hurry." ~ The C. S. Lewis Bible Sat Sep 13 12:57:25 +0000 2014
RT @mattedmundson: Our captivity to teach should never take precedent over our capacity to learn. #traidcraftAGM14 Sat Sep 13 12:57:04 +0000 2014
RT @DailyKeller: “You don't fall into love. You commit to it. Love is saying I will be there no matter what.” Sat Sep 13 12:56:38 +0000 2014
Very excited to be asked to speak this coming Wednesday on "Marketing God's Way" at Gateway Church http://t.co/PVKc31cGWB Sat Sep 13 12:55:03 +0000 2014
RT @CSLewisDaily: I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everyth… Fri Sep 12 00:41:41 +0000 2014
RT @DailyKeller: “If you don’t preach like there are lost people present, there won’t ever be any.” Mon Aug 18 05:06:29 +0000 2014
RT @timkellernyc: Jonah stands as a warning that human hearts never change quickly or easily even when someone is being mentored directly b… Sat Aug 16 02:19:46 +0000 2014
RT @DailyKeller: “Putting our faith in Christ is not about trying harder; it means transferring our trust away from ourselves and resting i… Sat Aug 16 02:17:19 +0000 2014
In life, there are people you can count on to DO THINGS & people you can count on to GET THINGS DONE—how exactly do you describe the rest? Thu Jul 03 03:07:02 +0000 2014
Excited to share some unique principles on Kingdom Influence next week. Visit if you can. Gateway Church: http://t.co/hlsoLtg05i Fri Mar 28 18:54:21 +0000 2014
Dec 03 1:40 PM

The Video: Death to Papyrus and Comic Sans!

Dec 03 1:40 PM
Dec 03 1:40 PM

Does anyone remember parachute pants? They were this 1980's phenomenon (and I mean phenomenon) alongside leg warmers, Thriller, black lacquer furniture and Nagel prints (you get extra points for remembering those). It’s funny how things go in and out of style. Parachute pants are not-so-much in style anymore. That doesn’t mean that they won’t ever be popular again, but it does mean that if they do come back into style, they’ll always be referred to as “80s style.” Parachute pants aren’t the only things that go through that product cycle. In fact, if you’re more fashion forward, ten years from now, you’ll probably be looking back at what you’re wearing today and the same thing will go through your mind.

Amazingly enough, in the same way that clothes and decor become dated, so do fonts. We placed a number of over-used and dated fonts in the video to showcase this point. I’m sure many of you savvy designers out there immediately caught the Papyrus and Comic Sans. (It’s almost like our eyes are trained to identify it and point them out instantly). Well, fonts experience the same product life cycle that all style elements do—the early adoption period (where only the cool people use them), the market saturation period (when they are at the max of their popularity) and their popular decline (when we have all "been there" and "done that" and find ourselves moving on). In the video, we used a number of fonts that were dated in this way.

Same thing goes for the use of beveling with a drop shadow. This was on a banner or two in the video. It was a style that became extremely popular when Photoshop added it into the effects menu—go figure! It became very easy and therefore very overused for a season about ten years ago. If you’re sporting this look now, you probably don’t realize just how much you are tipping your hat to the style of the past. The viewer might not ever say anything, but subconsciously, many will put what you are showing them in the "out-dated" category.

Think you do not need to know this stuff if you’re a pastor? If you’re not going to know it, someone on your team needs to know it—and don't expect all designers to know these things either. The thing is, there are designers out there that don’t have enough background knowledge to keep from pulling out a font from last decade without knowing that it was a font from last decade. As a result, you end up being the church that is wearing leg warmers when no one else is wearing them. You don’t always have to be the cool kids, wearing the cool clothes—that might not be your church’s style. But it’s important to know what you’re telling people—you might be telling them you’ve lost track of your decades.

This goes back to wooing your target with your design. Only wear the parachute pants if you know they’ll get you the attention you want.

© Richard L. Reising

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