- Praise God
- Please be praying...
- What Every Church Needs to Know about Marketing: Final Thoughts: If you don't pass the people test, nothing else matters
- What Every Church Needs to Know about Marketing: Part 3: Marketing is about People
- What Every Church Needs To Know about Marketing: Part 2: Marketing is Everything
- Getting Your Current Members to Invite Friends
- Through the eyes of a visitor
- Encouraging progress
- Please be praying
- Bootstrap Faith
- Know Our Hearts?
- Seldom Read But Always Evaluated
- Creating an Experience
- The Bond Between Music and Design
- The Church Exposed
- The Value Principle
- The Nike Effect: Part II
- The Nike Effect: Part I
- Starting New This New Year
- Christmas Revelation from Charlie Brown
- The Video: Speaking Starbucksian
- And The Winners Are...
- The Video: A Treasure Hunt
- The Video: We're Not Like That Church Down The Street
- The Video: Signs of Neediness
- The Video: Death to Papyrus and Comic Sans!
- The Video: Inconsistent Artwork
- A Thanksgiving Thought
- The Video: The Culture Crime
- The Video: Reserved for Barista
- The Video: Real Men Love Java
- The Video: Marketing is more than you realize
- The Video: The purpose of the video.
- What If Starbucks Marketed Like the Church? A Parable.
- re-Branding on Momentum
It is important, rather critical, that as church leaders we see how the things we do can affect others. I love the church. My heart beats for pastors and church leaders who have given up normal lives for salaries that are below expectations and responsibilities that are above reason. I have spoke, written and pounded the table at every turn for the last 10+ years as an advocate for that pastor who wants to see peoples' lives changed for the cause of Christ. This video is a furtherance of that cause.
Many years ago I spoke at a conference, challenging on biblical marketing principles (yes, they exist--more to come on that) and I shared the concept that most churches should not promote themselves. Why? Simply this. If your current membership is not actively inviting people (or visitors are not staying), there are reasons why. If you send out a big promotion and visitors come, all they see are the reasons why your congregants do not want to invite people. Those visitors seldom return and share with their friends the reasons they will not come back. Lights came on in minds throughout the room.
I further challenged that every person who has had a life-changing experience with Christ wants every one they know to have a life-changing experience with Christ. If they are not inviting people to church, it is likely because they are not confident in the result. I know some of you will say, "we as believers are responsible to win people to Christ outside the church and the duty of the church is equipping...", I know and I get it. The challenge is, that until that is realized, people from outside our church walls are visiting looking for answers. These people are not spiritually minded, they are naturally minded. Like 1 Samuel 16:7 tells us, they do not see our hearts when they enter, because "man looks on the outside."
After the conference I had the opportunity to speak to a number of pastors. One particular couple mentioned how much they liked the message and saw its application in the church they came from but not in their own. In the church they pastored, they had great members who loved them and were proud of their church, but still never invited anyone. After a few minutes of questioning, they had unknowingly built a case for how awkward a visitor would feel. Their core group was so core, any visitor would feel like an outsider looking in--not invited to the party.
For years I have struggled with this topic. It is my heart that every church looks introspectively about how a visitor feels when they walk through their doors. This can be extremely difficult for the visitors who are not regular church-goers. They are terrified. They feel out of place. They need us to acclimate them. I have secretly visited hundreds of churches in my consulting. I see things first hand. I have trained my mind to see things from the eyes of the visitor, yet maintain my own unrelenting passion for the church. And it is for this reason I have a desire for us as church leaders to all meet people right where they are at--just as Christ met us.
Every church has the opportunity to better themselves and be introspective, so I don't want you to think your church is excluded from this. Your takeaway is not to determine which church this fits the best, it is to go back to your church and ask, "God, how can we connect with the lost more effectively so we can share your love with them with greater success?" Yes, we need the Spirit of God. We need His presence and His wisdom. We can have it all and still confound a newbie by not creating a bridge from his/her cluelessness (this day and age we have to expect them to know nothing) into the depth of terminology, style and churchi-ness we have grown comfortable with.
With all the love I can muster, this video was not meant to offend, to make fun, or to frustrate. It was meant to wake us up. To open our eyes by seeing something in a new light. To help our hearts break. The response is not to point, to blame, nor to think "our church is in the clear." The point is to prayerfully ask God how we can remove the speed-bumps we have unknowingly created for visitors. It is to convert our speed-bumps into onramps toward the knowledge of Christ. If your heart has been stirred, please read more of the blog, read the book, and stay connected with us. We are here to help churches reach more for the cause of Christ. We will continue this cause as long as He allows.
Lord, in our pursuit of you, let us not go blind... to the lost.
© Richard L. Reising