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RT @DailyKeller: “It is not the strength of your faith but the object of your faith that actually saves you.” Tue Jun 16 03:14:27 +0000 2015
RT @DailyKeller: “Truth without love is harshness; it may be right but you ignore it because of it's bite. Truth and love together transfor… Thu Apr 09 13:12:00 +0000 2015
RT @DailyKeller: Love is never primarily defined in the Bible as a feeling. At its foundation love is at least a commitment and a promise. Fri Mar 27 19:12:01 +0000 2015
RT @CSLewisDaily: “#Christianity, if false, is of no importance, and if true, of infinite importance, the only thing it cannot be is modera… Tue Nov 11 03:47:45 +0000 2014
First 5k ever. First selfie without my daughter. :) #secondrunselfie http://t.co/TNe5SK6w9q Sat Nov 01 15:25:31 +0000 2014
RT @DailyKeller: “Anxiety is a daily statement to God saying, ‘I don’t think you have my best interest in mind’.” Thu Oct 09 14:01:58 +0000 2014
RT @timkellernyc: The heart of the gospel is the cross, and the cross is all about giving up power. Wed Sep 17 00:58:27 +0000 2014
RT @CSLewisDaily: "I don’t believe that good work is ever done in a hurry." ~ The C. S. Lewis Bible Sat Sep 13 12:57:25 +0000 2014
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RT @DailyKeller: “You don't fall into love. You commit to it. Love is saying I will be there no matter what.” Sat Sep 13 12:56:38 +0000 2014
Very excited to be asked to speak this coming Wednesday on "Marketing God's Way" at Gateway Church http://t.co/PVKc31cGWB Sat Sep 13 12:55:03 +0000 2014
RT @CSLewisDaily: I believe in Christianity as I believe that the sun has risen: not only because I see it, but because by it I see everyth… Fri Sep 12 00:41:41 +0000 2014
RT @DailyKeller: “If you don’t preach like there are lost people present, there won’t ever be any.” Mon Aug 18 05:06:29 +0000 2014
RT @timkellernyc: Jonah stands as a warning that human hearts never change quickly or easily even when someone is being mentored directly b… Sat Aug 16 02:19:46 +0000 2014
RT @DailyKeller: “Putting our faith in Christ is not about trying harder; it means transferring our trust away from ourselves and resting i… Sat Aug 16 02:17:19 +0000 2014
In life, there are people you can count on to DO THINGS & people you can count on to GET THINGS DONE—how exactly do you describe the rest? Thu Jul 03 03:07:02 +0000 2014
Excited to share some unique principles on Kingdom Influence next week. Visit if you can. Gateway Church: http://t.co/hlsoLtg05i Fri Mar 28 18:54:21 +0000 2014
Feb 01 11:10 AM

What Every Church Needs To Know about Marketing: Part 2: Marketing is Everything

Feb 01 11:10 AM
Feb 01 11:10 AM

Marketing is everything. The box many have placed marketing within is generally only a slice of it—or is not even marketing at all. If you see it as door hangers, direct mailers and billboards, you are thinking about advertising—a slice of the marketing pie. I remember when I told my mother-n-law that we were starting a marketing firm, she responded by saying, “Yikes! Marketing! I hate it when those people call my house at night.” This is not marketing. It is tele-marketing—an aspect under the marketing umbrella, but marketing is so much more.

Marketing is everything you do that creates the perception of who you are and what you value to your community. How well you maintain your campus—marketing. The name of your church—How your greeters greet—How your ushers ush—all marketing. If your message is aimed at the choir or to the lost—Even how your congregants live their lives—all marketing. All of these things affect how people see your church. The reality is, that even churches that do not believe in church marketing are currently marketing—perhaps just not doing it well.

In the corporate world, the scope of marketing spans from market research where data studies produce insights into buyer behavior, through decisions that define the very details of the product, it’s pricing and how and where it is sold. It likewise includes the packaging, branding, advertising and client experience. Marketing drives everything. It is the ability to define whom you are trying to reach, how you will reach them and what they will do with you after they have been reached. Have you ever developed a message to connect people to Christ? Then you have marketed—you simply just called it something else. The heart of marketing is managing the connection between you and the people you are called to reach.

Many think it is about getting people to your church. I challenge that it is equally about getting them to come back; to get in a small group; to volunteer; to lead. Marketing is everything. If you are not getting the results you desire, you have a marketing problem. Everything you do speaks. What are you telling us?

check back for more on this in a few days...


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